It is best for the title of the webpage to be more than 7 Chinese characters and no more than 30 Chinese characters.

The titles displayed by currently common search engines Baidu and Google are generally 60 characters, that is 30 Chinese characters. If your webpage title exceeds 30 characters, the following ones will be truncated and replaced with ellipsis "...", as shown below:

Generally speaking, it is best for the webpage title to be 7 Chinese characters. The above should not exceed 30 Chinese characters. For search engines, the earlier content in the title is more important, and the later content is less important, so the most important keywords should be placed as early as possible and use a short sentence. To summarize the content of the web page, do not use enumerations and separate them one word at a time.

Title principles: "The content is highly summarized, conforms to conventional language habits, and conforms to public search habits."

It is very important to conform to regular language habits and search habits. No matter how well the title is written, if you use keywords that are not in line with people's habits, even if the keyword ranks first, users will still not be able to find you.

It is very important to organize and analyze keywords before writing the title of the article. When choosing each keyword, you must consider the following three points.

1. The value of keywords

If a keyword has no value, we do not need to optimize it, so judging the value of a keyword is a comprehensive consideration The value of a certain keyword can be judged from search habits, Baidu index, relevance of search results, etc.

2. Relevance of keywords

For an e-commerce website, the product name may become another product just by changing one word, such as "Clothes" and "uniforms" are completely different, so you must pay attention to this. If you don't know much about it, you can first look up some relevant knowledge or consult someone who is familiar with this aspect. Otherwise, you will spend a lot of money in the end. Time was spent on promotion, but the result was wasted effort.

3. User experience

Whether it meets the user’s search habits and requirements? Will people use the keywords you set when searching? Understand their Thoughts and meanings, examine the actual situation, and set settings for different netizens.

Some sub-sites also use the city name as a keyword to search, such as searching for "Panshi" on Baidu. This is not in line with customers' search habits. Customers generally have a clear goal when looking for information. , it is rare to search for a city name (unless it is aimless), and there are countless websites related to "Pan Rock". Many websites have been doing this for many years before you and have achieved very high rankings, so it is strongly recommended to search for a city name. Add keywords related to the website after the city name.