Mr. An Tian An Tian, the brand creative director of United Arrows, a Japanese boutique fashion collection store founded in 1989, launched his men's wear brand Camoshita United Arrows in 2007, which has both Japanese aesthetic and American ivy tradition.

Just like when it was founded more than ten years ago, Mr. An Tian started his first global trunk exhibition tour in BRIO with his personal brand, and we chatted with him from different angles.

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I really don't need much introduction about Yasuda Kameda. "Japan's fashion giant", "Japan's most knowledgeable suit man", "20 13 Pitti Immagine Uomo annual award winner" and "senior fashion buyer" ... this 60-year-old style idol can already be called middle-aged and elderly people in the new century ~

Kamiya and Bouriaud boss George.

Aside from these labels, what the media and fashionistas talk about most is probably Kamiya's "mix and match" concept and matching skill, which is deeply reflected in the essence of his personal brand "Camoshita United Arrows".

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The insistence on every product made in Japan and the spiritual application of Japanese tailoring have enabled Camoshita United Arrows to create an upper body effect that is more suitable for Asian men, while the style is biased towards the south. The organic combination of American Ivy's traditional design and Japanese aesthetics has made the brand popular with more and more urban male consumers in recent years, and it has also been introduced by many well-known overseas stores including TRUNK, MR PORTER and Lane Crawford. As for why K is changed to C, it should be the preferred "trick" of the Japanese. (See Kolor and Das Kapital, which is said to be more Italian XD)

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Adding more details to the traditional suit can maximize the wearing performance of the suit while maintaining the original clothes, add some "playful" context, and let the whole world see the first-line taste of Asian traditional men's wear design.

It is not difficult to see why the trunk show is located in BRIO, a high-end men's lifestyle concept store in Beijing: a high-end gentleman's consumption and leisure place integrating BESPOKE European men's wear customization, gentleman grooming experience and cigar whisky lounge. Seizing the opportunity of being rich, tasteful and fun, we chatted with Mr. An Tian of An Tian about the fashion and life attitude of dresses.

Two-story space and beauty salon in BRIO, Beijing (photo: BRIO)

# Flat suit #

"The choice of size is a particularly critical step. As an entry-level player, the brand is not the most important point, and consumers should choose a dress that suits their body shape. Choosing a good men's clothing store is particularly critical. They can provide things that suit you and good services, such as BRIO (laughs) here in Beijing. "

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# Mashup concept #

In recent years, the clothing market in China is in a period of cultural explosion of American retro style, street clothes and various styles of fashion or dress. Based on this moment, Kamoshita's views on how to choose the right clothing mix and mix for a young person are as follows:

"Follow your own thoughts and logic and don't be influenced by others. This is also the attitude of United Arrow to maintain its independence and not be compromised by the market. Try every style boldly. About mashup, my own understanding is to always maintain an overall principle. Just like proportion, the appropriate proportion mix and match is the most suitable. " (After that, Mr. Kamiya personally demonstrated a mashup. )

On-the-spot Interpretation of Mix-and-Match Concept by Kamiya

# Dress solemnly #

"Fashion is culture," Mr. Kameyama said. "The basic source of fashion lies in cities and countries. Nowadays, not only Japan, but also the global clothing market is tending to a casual and casual atmosphere. I'm worried about this. I think there needs to be some balance between seriousness and randomness.

Just as the business empire of United Wrigley contains many styles of brands, serious and orthodox men's wear still occupies the main position. We can accept that young people like to wear street clothes, but you still need formal clothes in your closet. This is related to the cultural atmosphere. I don't think it's a good thing if people dress casually and loosely. Modern people lack some serious taste in clothes. The essence of Camoshita is that it can keep you serious and comfortable. "

# Custom clothes #

"I have to say that custom culture is a game suitable for rich people to play. Custom-made clothes are expensive, and many customers of different classes who like custom culture are discouraged. My suggestion for this kind of clothes is that you can find a good ready-made dress and make minor changes. If you want to try to customize, you can start with the coat, and choosing clothes that suit your body is the most crucial step. In addition, the customization of shoes is the most difficult part. "

# Lifestyle #

Speaking of Mr. An Tian's personal hobbies, he loves jazz and whisky in the 1960s and 1970s. Traveling around the world, visiting buildings and tasting delicious food are also his muses. When talking about his favorite city, Kamiya mentioned his memories of going to Paris when he was in college, and Paris also inspired an important principle in his design: "The combination of colors is very important."

"Localization is the most important thing." He answered his views on travel in English.

When asked about his impression of this trip to China, he replied, "Just arrived, everything is clean."

Finally, "make your own style." Mr. An Tian used this sentence as the conclusion of the interview for readers. Just like the independent fashion taste of Wrigley in the past 30 years, we need to establish our own style persistence in the fashion wave.