How to choose a private live broadcast platform for medical and beauty institutions to do a good job in private live broadcast of medical and beauty industries mainly depends on several aspects: 1. Live broadcast planning process II. Selection of anchor equipment. Selection of live broadcast platform. If these aspects are done well, then a private domain live broadcast is 99% success. If you do private domain live broadcast, it is not only to attract a wave of customers at low prices, but to operate as a marketing tool for a long time. Next, I will briefly introduce the significance of doing live broadcast of medical beauty in private domain. 1. Wake up the sleeping old customers and divert new customers through some welfare incentives. For example, as a channel, it is not so professional when telling customers about projects one-on-one, so it is difficult to make a deal directly, and the price is expensive and the security is not guaranteed, so it is more troublesome to make a deal as a channel, so there are many customers in the channel, but not many can make a deal, but through the live broadcast room, the channel only needs to pull customers into the live broadcast room, and through some welfare incentives, the remaining nine will be handed over to the anchor. Usually thousands of projects need only a few hundred in the live broadcast room, and they are safe and secure, which arouses customers' desire to buy. Generally, a live broadcast wakes up about 40% old customers and 30% new customers, which is much better than offline activities. 2. Keep these customers through live broadcast+live explosion, and keep these customers after each live broadcast. Establish stickiness with customers through daily live broadcasts and articles. In the next live broadcast, guide customers to place orders again, and then retain a group of new customers to achieve the effect of long-term operation. Therefore, it is more important to do a good job in the private broadcast room of medical beauty. First of all, the live broadcast planning process is mainly divided into three parts. Preheating-live broadcast-write-off. During the warm-up period, customers will be diverted to the live broadcast room through welfare goods, so that customers can place orders in advance and make an appointment for live broadcast. After the live broadcast, they will send live broadcast reminders to customers, so as not to let customers miss every order, followed by 3-5 days of preheating, and then 4 hours of live broadcast. Because most customers already know this live broadcast by making an appointment, they will be invited to the live broadcast room to realize it quickly. After the live broadcast, the goods will be directly removed from the shelves. Another word is the choice of live broadcast platform. Everyone thinks that the live broadcast platform is not important, as long as it can broadcast live and buy goods, but this is not the case. A good live broadcast software can help you submit the customer's bill, such as biased live broadcast, setting up a preheating page for preheating, showing the benefits of this event from all angles, purchasing pre-sale benefits in advance, booking live broadcast+signing in, blind box and lottery. It is always good to guide customers to pay attention to * * * in advance and attract fans. If it is a channel hospital, there is also corresponding community marketing. Moreover, it is more inclined to set different marketing and management functions for channels and direct customers. The data analysis is clear at a glance. You want to export the daily data directly, and you don't need to sort it out after exporting it yourself, which provides great convenience for medical and aesthetic institutions to do live rewards and punishments. Virtual goods can be pushed during the live broadcast, robots can talk, and the live broadcast atmosphere can be active. And so on, a series of functions specially developed for medical beauty.