This report is based on Youmi Cloud Quick Product Selection, CC data, and AppGrowing Douyin e-commerce data during the first half of 2021, and statistically analyzes Douyin e-commerce market trends, Douyin high-quality Douyin brand categories, and promotion marketing Dismantling of means and multi-platform layout strategy. It can be seen from the data in the first half of 2021 that self-streaming in stores has gradually become mainstream, and the catering and food track has become a key category for incubating leading A-level sales Dou brand. Successful Dou brand incubation has obvious routines to fully roll out live streaming to bring goods. Mainly, short video delivery is supplementary.

Massive selection of content, public account: Shenyi Jianghu

Public account: Shenyi Jianghu

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