Although good advertisements are rooted in good products, the explanatory power and allure of advertisements are realized through the tempering of language. Wonderful language can refresh customers.

1. Use homonyms

2. Advertising English often uses the linguistic features of homonyms to make advertisements lively and humorous.

3.(2) When you borrow something, blow something blue ... The comfort is there.

This is the first part of the advertisement for the comfort hotel in the South. Blow, blue is a homonym in the advertisement, giving people a clear sense of rhythm.

Four: common advertising language

In the process of collecting, we also found some English advertising terms.

Baojun Health keeps you healthy at all times.

The packaging is novel and beautiful, and it is fashionable and beautiful.

Ensure quality and quantity

Has a long history of production and sales.

Very popular at home and abroad.

Comfortable and easy to wear

Cutting-edge technology and excellent technology

complete in specifications

Catch up with and bypass the advanced world level.

Selection of various colors and patterns.

Novel styles, rich varieties and novel colors.

Adequate supply; Adequate supply

Have a long reputation.

Timely delivery, guarantee timely delivery

reasonable price

Exquisite process management

Economical and durable

China flavor with China flavor.

Ranked first among similar products.

Excellent quality

A full range of goods

These sentences with different styles appear in foreign advertisements. They are simple sentence patterns and common sentence patterns. Advertising language can make English advertising more informative, make the function and quality of products leave a bottom in consumers' minds, enhance consumers' confidence in tipping to a certain extent, and play an auxiliary role in English advertising. Collecting these will not only help us learn advertising English, but also help us deepen our English learning.

In addition, I collected some English advertisements.

Do it. Do it. (Nike sneakers)

Feel new space. Feel the new realm. (Samsung Electronics) Intelligence is everywhere. Intelligent deduction is everywhere. A new generation of choices. (Pepsi) We integrate and you communicate. We are the best, you surpass yourself. Occupy Toshiba, occupy the world. Owns Toshiba, owns the world. (Toshiba Electronics)

Let's do things better. Let's do it better. (Philip)

Connect people. (Nokia) Technology is people-oriented. (Nokia)

Coca-Cola makes things better. (Coca-Cola) Drink Coca-Cola and everything goes well. (Coca-Cola)

Let others hear your voice. (Ericsson) Understanding is communication (Ericsson)

The future will be better. The future will be better. (very cola)

5. Love is at home. Love is at home. (Meng Jie mattress)

It will always be true. Always sincere. (Haier Group) March into the new century. (Honghe Group)

The more you listen, the more you learn.

The more you listen, the more you learn. (Radio Desheng)

6. Time always follows me.

Time exists because of me. (Rossini table)

Buick-Your Key to a Better Life

The world. Buick-the secret of a better life. (Buick)

It is not difficult to see that advertising English pursues simplicity and clarity in structure. Although some advertising sentences are a bit complicated, it is obvious to understand the meaning. Stylistically, advertising English tends to be colloquial and innovative, which enables readers to receive new information at the first time in a fresh environment. At the same time, the bold use of new words and compound words in advertising English greatly increases the uniqueness of English advertisements. Metaphor, personification, pun, rhyme repetition and other rhetorical devices are everywhere and lively; Similarly, in terms of artistic effect, advertising English is often a bit abstract, so that consumers can actively understand the content and significance of advertisements, visualize abstract sentences themselves, mobilize consumers' desire for consumption, and make consumers actively understand their own goods. Nowadays, advertising has become an indispensable part of economy and society. Advertising is the lubricant of modern commodity economy, the catalyst of economic development, and the link and bridge of production, supply and sales. Manufacturers rely on advertising to promote products and open up markets, while customers rely on advertising for consumption. Therefore, advertising, as a creative art form, tries its best to use various forms of expression, seize time and space to attract audiences and stimulate consumers to make purchase decisions as soon as possible. No wonder advertising, as a means of commercial promotion, has attracted much attention. With the trend of global economic development, advertising has crossed geographical boundaries and become a worldwide business philosophy. After China joined the WTO, international economic activities became more frequent and foreign trade became more active. A solid English foundation has become a prerequisite for us to appreciate and learn foreign advertisements. With this premise, we can learn the essence from foreign excellent advertisements, improve our advertising production level and create world-class advertising effects.

Advertising language is the accumulation and concentration of human culture. Wonderful advertisements are often ingenious and elaborate. Learning English from English advertisements is a shortcut for us to see the subtleties of English. Appreciating the wonderful English advertisements, we seem to have stepped into a magnificent cultural palace, as if walking along a winding and secluded language corridor, intoxicated with the fascinating treasure house of words, which is dizzying.

Taking the combination of advertising and English as an opportunity, we can kill two birds with one stone by visiting advertising from the English perspective and learning English from the advertising perspective. We constantly collect excellent advertisements from English-speaking countries and quote them. Involved in job advertisements, product advertisements, job advertisements, service advertisements, public service advertisements and many other fields. And from the perspective of advertising creativity, English use and other comments and appreciation, with beautiful pictures, illustrated, lively, readable and practical. Readers can appreciate examples from the height of theory and run through the theory in the appreciation of examples. Understand advertising with English thinking, understand English from advertising and enjoy the infinite charm of combining advertising with English.

I hope I can satisfy you!