The real female anchor is "very different" from the poster. Netizens said they were deceived. Do funds need "traffic"?

The real female anchor is completely different from the poster. Many netizens said they were deceived. I believe everyone should know how powerful the beauty function is in today's society. Sometimes the appearance on the Internet is different from that in person. Very big, almost no different from two people. The difference between the real person and the poster of a fund anchor of a certain company has aroused doubts among netizens. However, the person in charge of this company is serious about live broadcasting, which is the main way for them to communicate with investors. , so the company attaches great importance to the content and materials of the live broadcast, and all employees with rich work experience are sent out to serve as anchors. Because one of the employees was pregnant at the time, there was a certain gap between the appearance and the image on the poster.

Many netizens think that building a fund also requires traffic? We all know that live broadcast anchors need traffic, because only with traffic will people go to his live broadcast room. Only in this way can we make money. get money, but why does the fund company need to do this? The staff said that there will be a certain difference between the image of the live broadcast and the poster itself, because the pictures on the poster have been beautified, so this situation occurs. From the photos, we can see that there is actually a very big difference between the real person and the photos on the poster. They are completely different from each other in terms of face shape, body shape, and appearance. Many netizens feel as if they have been deceived by this company, and express I will never buy funds from this company again.

The person in charge of this company said that this situation is indeed a bit special, and hopes that the majority of netizens can give them more tolerance and understanding. Because the staff member currently broadcasting is a pregnant woman, his emotions also need to be comforted. Yes, but it is very unfair to us investors. I have a feeling that I have been deceived. I hope this company can give a reasonable explanation. Even if it is beautifying the anchor, there is no need to beautify it like this, because the two people before and after The difference is really huge. Live streaming is so popular, are there any skills that need to be paid attention to during live streaming?

Live streaming is in a hot stage. Doing a good job in live streaming is a skill. You can start from the following aspects:

1. Live broadcast warm-up

Before starting the live broadcast, it is necessary to complete the live broadcast warm-up process and promote the live broadcast.

By sending preheating copywriting or preheating posters in Moments, WeChat groups, and Weibo, it is best to preheat a few days in advance, so that consumers have more time to understand the live content.

You can also choose to publish some warm-up activities: for example, by forwarding screenshots in the circle of friends, customers can have the opportunity to experience free beauty projects.

2. Live broadcast content

Beauty salons can obtain free beauty services by asking customers if they are willing to be on camera live, thereby obtaining the content of the live broadcast. After the customer has experienced the service, the customer's face changes can be displayed in the live broadcast, and the customer's evaluation of the effect of the service and their own feelings can be asked, so that the live broadcast audience can more intuitively and truly feel the benefits of beauty services and the benefits of beauty salon services Professionalism, thereby achieving the effect of promoting the beauty salon store and improving the reputation of the beauty salon.

3. Live broadcast interaction

Although the purpose of live broadcast is to bring goods, we need the anchor to establish a relationship with the user, cultivate feelings, and let the user feel that the anchor is putting himself in the user's shoes. Seek welfare and solve problems for users.

During live broadcasts, you must actively interact with users, respond positively to questions raised by users, and actively greet new users, by creating a social relationship chain between the anchor and the users. , to improve users' trust in the anchor, thereby forming an order and completing order conversion.

4. Live broadcast rhythm

When conducting live broadcast, we must master the rhythm of live broadcast. So what is the rhythm of live broadcast? In fact, it is easy to understand.

At the beginning of the live broadcast, we have to warm up and have cordial communication with users, and then start to introduce our traffic-draining products to attract customers through traffic-draining products. Then through some lottery activities, we can retain customers so that they will not be lost, and attract new customers to enter the live broadcast room, reaching the peak of customer flow, thus launching our popular products.

When introducing popular products, you should add some slightly exaggerated modifiers and sentences to strengthen the connection between the anchor and the user, improve tacit understanding, and accelerate the user's order decision. Just like every time Li Jiaqi says "oh, mygod", his female fans know that they are ready to start "chopping their hands". Finally, there is the launch of some finishing products and the preview of the next live broadcast at the end. This is the live broadcast rhythm that needs to be paid attention to during the live broadcast.

The above are the skills that need to be paid attention to during live broadcast. I hope it can help you. I am Chiyan Community Group Buying, focusing on community group buying systems and WeChat mini program live broadcasts. Welcome to like, follow and communicate!

Of course, while carrying goods live, merchants also need to control the quality of the goods in advance. Under the warnings of "fake bird's nests" and major anchor rollover accidents, we cannot repeat the same mistakes. At the same time, we are constantly broadcasting Improve our professionalism when bringing goods.

Oriental Selection’s strongest sales team has been officially announced. Who is in this team?

This Tiantu*** has 10 anchors, namely

Dong Yuhui

, Dongfang Xiaosun, Dundun, Mingming, YOYO, Xiaoqi,

Jessie

, Tianquan, Dongdong and Pengpeng, among which Dong Yuhui and Dongfang Xiaosun undoubtedly occupy the C position on the poster.

I believe that this ranking will be taken for granted by both

Oriental Selection

internally and netizens and consumers. Indeed, Dong Yuhui is among these 10 strong ones. Dongfang Xiaosun's live broadcasting ability is even more outstanding, and so far he is also the anchor with the best live broadcast performance. He can be said to be the king of the strong.

With the implementation of the

double reduction policy

in 2021, all training industries have rushed to the front and pressed the stop button of training. As the leader in the training industry

New Oriental

how it will respond has become something that everyone inside and outside the industry is looking forward to. However,

just when everyone was thinking

how Yu Minhong

would "disguise" training, Yu Minhong withdrew from the training market in the most honorable way. Not only did it announce the official end of its training business in conjunction with the double reduction, it even donated all the desks to teaching organizations in need.

After Yu Minhong ended his training business, he unexpectedly appeared on the live streaming platform with a group of teachers under the name of "Oriental Selection". The teachers became anchors. This transformation was not only Netizens felt uncomfortable. In fact, teachers were not used to it either at first. However,

Yu Minhong is Yu Minhong after all. He used his business ability and charisma to convince these teachers who were still willing to believe in him and stay as live broadcasters in just 6 months. Completed

Gorgeous turn

It must be said that the background of New Oriental teachers is the main reason for the popularity of Oriental Selection. Their appearance has become a new trend in the live broadcast of goods, making netizens They have changed the definition of anchor. Many netizens joked that they came not to shop but to listen to knowledge. This time,

The official announcement of Oriental Selection’s strongest sales group also means that Oriental Selection will have more grand live broadcasts to bring to consumers in the future. We look forward to them bringing more surprises to consumers. Bar.