Marketing plan case sample

Marketing plan case sample, marketing promotion is an indispensable tool for corporate brand and product development. Because it connects more products and user needs, many companies Will choose to form its own operations team to formulate marketing plans. Let’s share a sample marketing plan case. Marketing plan case 1

1. Activity theme: Happy Mid-Autumn Festival Shopping Festival, draw prizes every day

2. Activity time: September 9th - September 18th (10 days)

3. Main activities:

Activity 1: Shopping for 50 yuan, and big prizes will be drawn every day

1. Activity time: September 9th to September 18th

2. Activity content: During the activity, customers who purchase a total of 50 yuan can exchange their credit card for one coupon, 100 yuan for two, and so on, buy more and exchange more, Mid-Autumn Festival lucky draw Program of activities. Customers can participate in the recurring lottery held at 6 pm every day with their lottery tickets. One ticket, multiple chances to win.

3. Award setting:

First prize: one xx fully automatic washing machine, 10 units per day, 100 units in 10 days.

Second prize: one xx induction cooker, 20 units per day, 200 units in 10 days.

Commemorative Award: One Liby barrel-loaded washing powder, 100 barrels per day, 1,000 barrels in 10 days.

4. The winner can claim the prize within 3 days from the date of winning.

5. Winners of the grand prize must pay 20% personal income tax, which will be collected and paid by Xinglong Mall.

6. The final interpretation right of this event belongs to Xinglong Mall.

Activity 2: Mid-Autumn Mooncake Festival

1. Top ten national cake gift boxes: Beijing Daoxiangcun, Beijing Holiland, Shanghai Xinghualou, Xi'an Miqi, Guangzhou Restaurant, Guangzhou Lianxianglou, Zhongshan Budweiser, Chengdu Tianlun, Xinjiang Maiquer, and Hong Kong Ronghua's top ten mooncake brands are gathered together. If you buy a box, you can taste ten famous brand mooncakes across the country. The planning plan "Mid-Autumn Festival Lucky Draw" plan"().

2. Four Mid-Autumn Festival gift-giving tips: unforgettable teachers, gift of acquaintances, leaders, family ties first, relatives, reciprocity, and friends

3. At 6pm on September 8th, the grand opening ceremony of the "Happy Mid-Autumn Festival Shopping Festival" will be held.

4. A large-scale song and dance party "Mid-Autumn Festival Night" will be held from 18:30 to 20:30 on the evening of September 18th.

5. From September 9th to September 17th, famous mooncake manufacturers will have large-scale performances and special performances.

6. River Crab Exhibition, Famous Tobacco and Wine Exhibition, Fruit Exhibition

Activity 3: Related Promotional Activities:

Department stores will give out gifts on Teacher’s Day.

·Newlyweds’ Big Campaign - Wedding Home Appliances Month, Gold Shop, Men’s and Women’s Clothing, Bedding Wedding Gifts.

·On September 9th, Xinglong Shoe City will have a shoe shopping campaign for 99 yuan = 200 yuan.

·Autumn clothing is now on the market. Marketing plan case 2

Background of the event: "Singles' Day" has changed from an online festival to a popular festival among young people, and has evolved into a shopping carnival on the Internet. Whenever "Singles' Day" comes, no matter Shopping malls, restaurants or entertainment venues will use the festive atmosphere to plan "Singles' Day" activities to attract customers. In this young and fashionable festival, Pritisha Beauty Salon launched the "Singles' Day Don't Be Alone" special offer.

Now the weather is gradually becoming dry and cold, and the dry and hot weather continues after autumn. Therefore, it can be understood from the current consumption in beauty salons that consumers enter the store after the season change. In early autumn, they mainly focus on whitening and repairing, but now they mainly focus on moisturizing and skin care. Therefore, Pritisa Beauty Salon takes advantage of the "Singles' Day" period to carry out promotional activities, which is not only a good opportunity to increase its popularity and enhance its image, but also an opportunity to seize business opportunities during the festival.

Activity theme: Preetisha spends Singles’ Valentine’s Day with you

Activity time: November 1 to November 11, ____

Activity Location: All major direct-operated stores of Pritisha Beauty Salon

Target audience: All new and old single female customers of Pritisha

Purpose of the event: Coinciding with the "Singles' Day" ", in order to enable all single female customers to feel the warmth of Preetisha during this festival, and also have a beautiful experience. During the "Singles' Day", and taking into consideration the season, climate and other issues, the beauty salon hereby launches promotional items such as hydration, anti-drying, and repair that are popular among female friends. We hope to take advantage of this season to establish a harmonious and warm communication platform with customers. It can bring more new friends to Preetisha and increase the beauty salon’s consumer market share.

Promotion of the event:

1. "Singles' Day" is a festival spread from the Internet, so the publicity should focus on the Internet. Under planning. First, publicity information about this event was released on the official website, official Weibo, forum and other channels of Pretisha Beauty Salon.

Publish event content online about two weeks in advance.

2. During the event, leaflets and coupons will be distributed in crowded places, streets and commercial main streets.

3. Two weeks before the event, holiday coupons and experience coupons will be distributed to customers who spend a certain amount of money in the store. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon, etc.

Notes:

1. Register at the front desk and record the customer’s name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources. Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others.

Event content:

1. Members of the beauty salon who participate in this event during the event can use their membership card to get a 20% discount on sales and receive skin care experience coupons. If the member Those with 500 points or more in their points card can experience a moisturizing and hydrating program in the store for free with their membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 12% discount. In addition, a membership card of Pritisha and a sample skin care sample provided by Pritisha were given as a gift.

Note: The activity experience coupon is subject to the validity period in the store. Marketing plan case 3

What does the marketing promotion plan include?

1. Analyze marketing opportunities

In the marketing promotion plan, the analysis of marketing opportunities is a key link. It mainly manages the information in marketing and measures the main needs of the market. To analyze the main macro factors in marketing planning, including technology, environment, natural environment, social environment, etc., it is necessary to analyze the consumer market and purchasing behavior, and to analyze the group buying market and purchasing behavior.

For example, in the process of understanding the group buying market, who is involved in understanding the government market, comparing the group buying market and the consumer market, etc.

2. Develop marketing strategy

In marketing promotion, the most technical link is development, and marketing strategy is also a key link. Not only are there challenges in developing new products, but we also need to analyze the external environment.

Organizational arrangements, architectural design, etc. are all aspects that need attention. It is necessary to manage new products and understand the development process of new products, including business analysis, including market testing, etc. There is also a market challenger strategy, which requires first determining competitors and strategic goals, and then choosing a strategy.

3. Marketing plan

Among the marketing promotion plans, what are the main marketing plans? The more familiar ones include product line management, product brand and packaging management.

At the same time, analyze the product line, understand the length of the product line, and understand the characteristics of the product line. You need to set a reasonable price, you need to choose a pricing target, you need to determine your needs, and you need to estimate costs.

At the same time, it is also necessary to analyze competitors, analyze competitors' costs, analyze competitors' prices, choose pricing methods, and finally determine the price of the product to complete a complete marketing plan. The above is the content included in the entire marketing promotion. Every link determines the success of the final marketing plan.