Let's start with an allusion to the sword of the West Lake. Once upon a time, there was a man named Jiang Ziya fishing by the Wei River, but strangely, there was no hook on the fishing line, so later generations called Jiang Taigong a fisherman who wanted to take the bait. Now, a group of people are casting nets by the West Lake, waiting for the fish to surf the Internet. Therefore, it is called the West Lake casting a net, and those who want to surf the Internet.
To tell the truth, when it comes to the Internet, I am a layman. Ma Yun compared this network summit to the sword on the West Lake, borrowing the story of Huashan Mountain on the sword in my novel. There are similarities between the Internet and martial arts. Ma Yun's websites are well run, and they all seem to be practicing Jiuyang Classic. The way of website financing is just like Gankun's great move and great efforts. In my impression, the network is a new service industry with great potential. The most important thing to run a website is to practice internal strength, so as to flourish like Shaolin School. Time: September 2000 10
Location: China. Hangzhou theme: "New Millennium, New Economy, New Network People"
Guests: Sohu.com CEO Zhang Chaoyang, Sina.com President Wang Zhidong, Netease Chairman Ding Lei, 8848 Chairman Wang, Alibaba CEO Ma Yun, and famous writer Jin Yong. Time: 200 1 year 1 month 2 1 day
Venue: Hangzhou, China.
Theme: "profitable operation and growth"
Guests: CEO Zhang Chaoyang, CEO Mao Daolin, Chief Architect Ding Lei, TOM CEO Wei Wang, 8848 founder Wang, Alibaba CEO Ma Yun, and famous writer Jin Yong. Time: 200213 October Location: China.
Theme: "Wonderful after the bubble: the network changes life"
Guest: Ma, CEO of Tencent; Zhou 372 1 President; Worry-free President Zhen; Ctrip CEO Liang Jianzhang; And Bao, president of Lianzhong Company. Time: 165438+20031October 3.
Venue: Hangzhou, China.
Theme: "China: The Next Wave!"
Guest: Sun Zhengyi, President and Chairman of Softbank; Wang Leilei, President of Tom Internet Business Group; Shanda CEO Chen Tianqiao; Yi Bei CEO Shao Yibo; Li Yanhong, President of Baidu; Ctrip CEO Liang Jianzhang; And Alibaba CEO Jack Ma. Time: September 2005 10
Venue: Hangzhou, China.
Theme: "World"
Guests: Former US President Bill Clinton, Yahoo founder, Sina CEO and President yan wang, Sohu CEO Zhang Chaoyang, Tencent CEO Ma, Netease Chief Architect Ding Lei and Alibaba CEO Ma Yun. Time: 20 10 September 10- 1 1.
Venue: Hangzhou, Zhejiang Province, Great Hall of the People
Theme: Focus on exploring and promoting the new business civilization and innovative development model of online merchants.
Guests: California Governor Arnold Schwarzenegger, EBAY President and CEO john donahoe, Lenovo Chairman Liu Chuanzhi, Alibaba Chairman and CEO Ma Yun, Geely Holding Chairman Li Shufu.
20 10 September, the 6th West Lake Sword Theory was held in Hangzhou, which was also the restart of the forum for Alibaba, a leading e-commerce company, after five years. This time, the West Lake Sword Talk is very different from the past-once the sword talk was the protagonist-the Internet tycoon, and this time, the collective absence, traditional corporate giants have appeared one after another and made friends with Alibaba. At the same time, however, some traditional enterprises are cautious or even exclusive about e-commerce, saying that touching the net is "forced to go to Liangshan" and traditional channels are their lifeblood.
Taobao has an 80% share.
The West Lake has been closed for five years, during which many things are changing. Compared with the themes of "China: The Next Wave" and "The World" in the previous two sword talks, this year's theme of "New Network Merchants, New Civilization" is much lower-key.
Five years ago, at the West Lake Sword Forum, Ma Yun declared that Alibaba's goal was "the boss of China". Five years later, Ma Yun said, we are very ordinary, and Alibaba will recuperate in the next decade, so that the small and medium-sized enterprises and all sellers on Alibaba's platform can "circulate with each other and continue to develop".
Alibaba, which burned too much money five years ago, got an investment of $654.38 billion from Yahoo with 35% voting rights. Five years later, according to the initial agreement, Yahoo's voting rights will increase to 39%, and the largest shareholder will change from management to Yahoo. Alibaba tried to buy back shares, but Yahoo refused to sell them.
However, judging from its various businesses, Alibaba is getting closer and closer to the slogan that Ma Yun shouted five years ago. "There is no hard business in the world." According to the data provided by Analysys International, the total online retail transactions in the second quarter was 20 1 173429 billion yuan, and Taobao alone contributed 88.2 billion yuan, accounting for 75. 16% of the entire retail market, firmly occupying the position of the leader in the Jianghu. Taobao has 200 million registered users and 40 million daily traffic, which is equivalent to 80% of the online shopping market in China. This is also the most important bargaining chip for Ma Yun to cooperate with various platforms and institutions.
Traditional enterprise giants seek cooperation.
Unlike most of the invited guests of the previous West Lake Sword Theory were Internet giants, this year Ma Yun's chips attracted many traditional corporate giants. Liu Chuanzhi, chairman of Lenovo Group, who came to attend the meeting, said, "When you see Ma Yun now, you must take the lead in smiling and shaking hands."
In his speech, Liu Chuanzhi said that Ma Yun told him that most of the participants were SME owners and entrepreneurs who opened stores online. He himself came for the cooperation between Lenovo mobile terminal and Taobao. Prior to this, the two companies had many close contacts. In 2008, the two companies carried out joint marketing and announced the joint launch of "special computer for e-commerce"; In 2009, Taobao, a subsidiary of Alibaba, launched the "Taobao Mobile Phone" with the help of Lenovo.
More and more traditional enterprises are beginning to notice the online shopping market. According to the data provided by Alibaba, there are now billions of goods on the Internet. Take Taobao as an example. As of August, 20 10, the number of online goods on Taobao exceeded 500 million pieces, and 100000 pieces were added every day. Taobao's daily transaction volume reaches 900 million yuan. In one minute, Taobao can sell at least 969 clothes, 203 pairs of shoes and 164 ornaments.
Li Shufu, the automobile giant and chairman of Geely Group who attended the meeting, also had amazing words, "I intend to sell cars online." Previously, Geely has cooperated with Alibaba to start selling Geely cars online. "Buy Geely's car products on 20 13 as soon as possible."
Subsequently, Liu Jinliang, vice president of Geely Group, revealed that the first thing Geely tried to sell online would be a panda or an Emgrand series car. In order to distinguish it from offline 4S stores, Geely even considered launching a special version of the panda model for online sales. "We are considering whether to launch a car and offer it to special online users in a shop in 4S. Its configuration and shape are very unique. In this regard, we have been conducting simulation experiments and we have been planning for this for a long time. " Liu Jinliang said.
Some enterprises pay more attention to traditional channels.
The data shows that from 2007 to 2009, the average annual growth rate of online retail transactions in China was 1 17.0%, which was 6.5 times of the average annual growth rate of total retail sales of consumer goods in the same period. Experts predict that the rapid growth period of online retail sales in China will last until 20 15 years. Even so, some traditional enterprises are not optimistic about e-commerce, which is obvious in clothing brands and home appliance enterprises. Ganoderma lucidum clothing and Jiangnan cloth were both called "counterfeiting" before being forced to touch the net, and it was considered that online sales could not help brand promotion.
Some home appliance companies are cautious about touching the net, saying that they are worried that online sales will damage traditional channels. Analysts believe that online and offline channels cannot replace each other, but complement each other. How to transform the sales channels of enterprises will depend on the gene culture, user structure and the views of vested interest groups.