The assessment of SEO is the embodiment of monitoring data, and the relationship with transaction and conversion rate. These data include: the number of keywords from search engines, personal traffic and rankings. Basically, the home page is enough, and the top three are the best. This is not only a simple traffic acquisition, but also a very high exposure in the same industry, which is the brand effect. The effect is about 3-6 months, so don't worry if you are the boss. This is a long-lasting practice.
The examination of SEM (mainly refers to the bidding advertisement part) is to test the cost performance of bidding advertisements, of course, combining bidding keywords with the proportion of transactions. If you make money, you can invest and stop if you have money. This method can quickly improve cash flow. It was indispensable at first.
SEO performance appraisal is usually embodied by the following steps:
1. Cooperate with network editors to increase the number of web pages crawled by search engines. Discuss with the editor-in-chief regularly. According to the news content made this week or this month, Google, Baidu, Soso, Yahoo, MSN, optimize the internal pages, select keywords, and the crawling algorithms of search engines are constantly changing. Analyze and learn the crawling quantity and speed of other portals or rival websites.
2. Review manuscripts based on SEO technology, screen hot manuscripts for news promotion, and increase the number of visits and effective clicks. There are many keywords in each manuscript, and the network editor itself does not have the ability to identify keywords. We will cooperate with network editors to identify and review the keywords of each manuscript, make the weight of the website, and use keywords to drive the overall PR value of the website.
3. Cooperate with marketing department, ground promotion department and network editors to capture the key points or keywords of local news more accurately and quickly, and then cooperate with various departments to speculate local news, judge hot information more accurately, and let more information be reprinted on AsiaInfo. Com, so as to improve invisible outreach and cooperate with network editors to write soft articles, comments and abstracts. There are some differences between local keywords and some popular keywords on the Internet. Local keywords need SEO to guide online editing. If necessary, the root network editor should communicate, write articles and do local news for the network editor to speculate. SEO itself should also publish relevant news to many external forums and blogs that can bring PR through its own ability, and choose relevant publishing addresses for local keywords.
4. Look for high-quality external links, communicate with more webmasters to join, provide valuable news and increase the traffic of plastic surgery network. SEO will publish articles and posts about exchanging external links in some well-known forums or websites, screen websites that are conducive to the development of PR value of plastic surgery network, exchange friendly links with them, and exchange news content.
5. Provide scientific network promotion methods to guide them to reach the goal of the largest portal station in Xinjiang faster and easier. Optimize code, website structure and news editing structure. SEO will cooperate with the technical department to tell the technical department how to optimize the pictures, codes and structure of the website with SEO vision and methods. If keywords are not accumulated properly, they will be excluded or eliminated directly by search engines. SEO will guide network editors how to avoid being excluded by search engines in news editing.
6. Improve the natural ranking of websites, save a lot of advertising expenses and achieve the goal of low cost and high efficiency.
First of all, as SEOER, we will take our website as our blood and create the overall website value. We will give some training to network editors and tell them some basic SEO methods. We will consider the overall development of the website from a new perspective and how to improve the ranking of local portals. For example, our goal is to search "Plastic Surgery Portal". If we want to be the first page, we will coordinate all departments to make efforts for this natural ranking. It is necessary to establish a certain popularity and promotion weight in the local and domestic portal circles, and also to promote the local SEO culture in Shenzhen, so that more and better people can participate in AsiaInfo and promote the plastic surgery network more effectively, but it takes a long process. If outsourced to the mainland SEO team, AsiaInfo. Com will bear a large amount of promotion expenses first. Because the mode of SEO team relies on a large number of SEO popularity for carpet promotion, they also hold a large number of external chains in their hands. Of course, they have to pay a certain fee for these external links, so the cost of SEO team will naturally increase. The outsourced SEO team will not teach online editing, nor will it serve AsiaInfo anytime and anywhere, nor will it consider hyping news. , but only the annual fee for search engine and AsiaInfo. Once the fees are stopped, the ranking will plummet.
7. Analyze the access data, adjust the related content of channels and articles in time, and let users browse the website better.
Analyze opponent data, analyze own data, analyze network ranking, analyze current hot topics, lead network editors to speculate on current events, and analyze keyword density.
8. New ideas,
With high sensitivity, we can discover and absorb new ideas and technologies and apply them to ourselves. Absorb the hype of the surrounding portal websites to reflect the workload and job evaluation, and the formal work can only be carried out after it is officially launched.
9, SEO performance appraisal, reference indicators:
(1)IP amount
(2) Photovoltaic quantity
(3) Natural sorting
(4) News click comparison
(5)PR value
(6) Alex ranking
(7) Daily data analysis report
(8) Daily specific work