The reason why internet celebrities are so hot.
1. Grassroots stars have the * * * of a star.
They are the products of mass media and cultural industries, and they also need to highlight their own values through packaging hype and group carnival. From the early glimpse of the world on the Internet, to the irrational carnival and personalized performance after the popularization of the Internet, and now to the beauty of plastic surgery and the talent of spitting, the position occupied by "network celebrities" is a field that has been ignored or covered by mainstream culture.
2. Promotion of Internet
The emerging intellectual property market is promoting the Internet economy, and the intellectual property market is now an indicator of the development of the Internet.
Since the new century, domestic major industries have been transformed under the impact of the Internet, and new business models have blossomed everywhere. In the fierce competition for survival, how to gather users has become a key link.
In the huge Internet army, "network celebrities" have gradually become Depth Charge who collect users-they are quasi-ip.
3. Market demand
The market needs "network celebrities", just as demand creates supply. Idle capital is eager to find a "treasure gourd" that can attract people's attention and put users in, and a large number of "network celebrities" just play the role of "treasure gourd". Like the growth process of all new things, "network celebrities" must also go through the screening process from channels to content, from vulgarity to standardization, from good and evil to survival of the fittest.
depart from convention
Being unconventional is nothing new in the world of online celebrities, such as "Sister Feng", but she talked about how excellent she is in a program, so it is. But what she said is unacceptable to us and unacceptable to us. However, she was "on fire". And last year's vitriolic "Ye Chen Liang" are examples of being unconventional.