Since last year, medical and beauty institutions have begun to plan private domain traffic live broadcasts. As institutions pay more and more attention to this piece, the direct passenger hospitals and channel hospitals have different structures, different marketing models and different functions. That also requires private domain traffic live broadcast to be more and more refined. According to different models of hospitals, we should create different marketing models and functions. The deeper the live broadcast, the more we can realize the importance of refined operation. At present, one or two live broadcast activities are usually carried out for the private domain traffic of medical beauty, but some institutions realize the importance of live broadcast, but others don't really realize the essence of private domain live broadcast. In fact, to do private live broadcast, it is not only to do one or two such activities, but more importantly, it is a long-term operation and an activity. Many people are involved, but most organizations no longer maintain and operate customers after the live broadcast. Resources are wasted, and the value of customers is gradually revealed and improved with the display of your brand value, so long-term operation is the essence of live broadcast of medical and beauty private domain traffic. The above are the main points of long-term operation. An activity pulls customers into the live broadcast room and guides customers.