Liu Wen is a model who walks abroad. Therefore, Liu Wen has endorsed many international brands before. No endorsements in China. Because Liu Wen is a very famous supermodel abroad. So those foreign brands are also familiar with her. And because he is a supermodel himself, many brands will want to cooperate with him. Big names like coach. But because those brands are unfriendly to China. So Liu Wen is the first time to cancel the contract with these brands. But this incident caused his career to decline all the way. Liu Wen's reputation in the luxury endorsement circle began to be bad because the model and the brand canceled the contract. Those big foreign brands must want to find a more obedient spokesperson. Liu Wen broke the contract, but then other stars negotiated cooperation with those brands. I feel that Liu Wenbai gave up those brands. Let others take advantage of it for nothing. But his patriotic behavior won the support of many netizens. I hope these netizens can support his actions and don't buy those international brands. Don't continue to buy after the incident has subsided.

Liu Wen's endorsement of JD.COM International can promote JD.COM. The popularity of COM. Because Liu Wen is still a world model. JD.COM asked him to speak for him. It can make foreigners pay more attention to JD.COM. So far, China has made a good decision on the planned trip.

I think Liu Wen's patriotic behavior has also enhanced the commercial value of Liu Wen. Liu Wen made more people in China like her. I feel that the goodwill of these passers-by is the commercial value of Liu Wen. Artists make money by popularity and goodwill. The more famous Liu Wen is, the more big brands like to use her. Although Liu Wen doesn't have Coach's endorsement. But Liu Wen got the support of Chanel. This should be regarded as a higher level endorsement. So there are gains and losses.

I feel that Liu Wen is a free and easy Buddhist. She doesn't often participate in domestic reality shows and variety shows. The only ones who participated were Aya and Zhou Xun's slow variety show. I really feel that I am an artist with great personality. I hope he can develop better and better in the future.