In neighboring Japan and South Korea, the development of pet industry has reached a mature stage. Take Japan as an example. Although Japan's weight has shown a downward trend in the past decade, local consumers are still very willing to spend for pets. The proportion of Korean families keeping pets has reached 30%, and the market scale continues to expand. Combining the development history of China and South Korea in the pet industry can give us some new discoveries in the pet market. In the future, the income of young people in China will continue to increase, and the will to keep pets will gradually turn into the behavior of keeping pets. It is estimated that the scale of the pet market and its surrounding markets will exceed 654.38+030 billion yuan in the next decade. It has brought about the sustainable development of many emerging industries.

1. In the past decade, the average consumption growth of pets in Japan and South Korea has brought about the growth of industry driving force. Judging from the number of pets in Japan and South Korea in recent ten years and the development scale of pet industry, the number of pets in Japan has been declining continuously, and the market for small cats and dogs has decreased by 26.9% in the same period. However, from the perspective of market scale, pet owners have a strong desire to consume, and the average consumption growth of a single pet has become the main driving force for industry growth in the past decade. The overall level of pet owners' consumption of pets is on the high side, with 27,000 RMB per year for pet dogs and 0.3 million RMB per year for pet cats. Among them, the pet medical, food and beauty industries spend the most money. For South Korea, at present, the domestic pet in South Korea is 30%, and this trend is still increasing. The market size is conservatively estimated to exceed 6 trillion won in 2027, and the compound growth rate of pet food in recent five years exceeds 15%.

Secondly, judging from the pet breeding in Japan and South China, the number of pets in China is inferred from the sales of pet food in China. It is estimated that the number of pets eating pet food in China will be about 42 million in 2020. According to the current total number of families in China is about 460 million and the number of effective pets is 42 million, it can be calculated that the proportion of families with pets in China is about 4% ~ 4.5%. There is still a certain gap between Japan and South Korea in quantity. In addition, combined with the development history of pet ownership in China and South Korea, it is found that the core population of pet ownership in South Korea is 20-29 years old, and the desire for pet ownership is common among people aged 30-59, while the desire for pet ownership among people over 60 years old is obviously low.

Third, the scale and growth rate of China's pet market in the future. At present, the demographic changes in China are different from those in Japan and South Korea. The scale and growth rate of China's pet industry in the future should be judged by the degree of pet saturation in China. With the aggravation of aging society, the proportion of the elderly population exceeds 10%, and it is predicted that the number of pets in China will tend to be saturated after 2030. The growth rate of pet rearing complexity can reach 10%. Combined with the all-round development of pet food, medical care, leisure and other industries in the future, it is predicted that the development of China pet market will enter a new direction by 2027.