1. Cultural factors: In Korea, appearance is regarded as a very important factor, and it is generally believed that beautiful appearance can bring more opportunities and success. So many people are willing to spend a lot of time and money to improve their appearance.

2. Technical advantages: South Korea's plastic surgery technology is in a leading position in the world, and many plastic surgery hospitals and doctors have advanced technology and experience. In addition, the Korean government also attaches great importance to the development and innovation of plastic surgery technology, providing good support and guarantee for the plastic surgery industry.

3. Market demand: With the development of Korean economy and the improvement of people's living standards, more and more people begin to pay attention to their appearance and image. Therefore, the market demand of plastic surgery industry is also growing.

4. Marketing strategy: Korean plastic surgery hospitals and doctors are very good at using various marketing methods to attract customers, such as advertising and social media promotion. The success of these strategies has made the Korean plastic surgery industry widely recognized and accepted in the world.