1. Scale advantage: The central city is carefully built with the design concept of "no park", and it is a large-scale ecological shopping center with pure American pro-nature experience, which integrates shopping, leisure, tourism, catering, entertainment and culture with the core concepts of "ecological landscape leisure consumption" and "one-stop satisfaction". It owns the first Pacific women's theme shopping mall in Shenzhen-Central Department Store, Carrefour's South China flagship store, Warner Jinyi International Studios with 1 100 seats, the largest indoor parent-child park in Shenzhen, the largest LED digital canopy in China, the first joint credit card in Shenzhen that integrates the functions of mall membership card and bank credit card, and the green roof park known as clouds floating in the sky. , aroused great concern of the public and retail industry, and conveyed a message.

2. Advantages of the core business district: Yijing Center is adjacent to Guoshang Jingdao Shopping Center in the south, Civic Center Square in the north, Greater China Exchange Square in the east and Shangri-La Hotel in the west. The project covers an area of 43,000 square meters, with a total construction area of 6,543,800 square meters. It is a commercial circulation project supported by Shenzhen 1.

3. Traffic advantage: The central city is located in the center of the CBD in downtown Shenzhen, surrounded by Hua Fu Road, Hua Fu No.1 Road, Center No.4 Road and Center No.5 Road, and the exhibition center where 1 line meets Line No.4 flows through the project; Futian Station of Guangzhou-Shenzhen-Hong Kong Railway is near the project and is expected to open to traffic on 20 12.

4. Main business exhibitions: Carrefour, Warner Jinyi International Studios, ZARA, Bershka, Yeller Group Audio, Shundian, Heston, SMART, Taixing Roast Restaurant, Shishao, Shangjing and Jiangnan Chefs.