A modern doll named Barbie has swept the world with incredible influence since 1959 came out: she completely subverted the history of toys, was given life like magic, and gradually entered 150 countries; She has been included in the research fields of psychology, sociology and other disciplines, and has become a cultural symbol that can be analyzed many times. She was also put into the American time kit, and was preserved in the future with other items that marked an important influence on the United States in the 20th century, becoming a cultural symbol of the United States. She created the myth of annual sales of $4.8 billion and sold three Barbie dolls every second on average, making her one of the most valuable brands in the 20th century. Now, half a century later, Barbie, who has reached the age of knowing her destiny, is still fashionable and beautiful, and has become a symbol of the enduring brand. It is brighter and longer than cabbage dolls and teddy bears that have been popular for a while. A reporter once asked Ruth Handler, the founder of Barbie: Why did Barbie behave so well? ; Ruth Handler calmly replied, I am a marketing genius. Yes, she is! Half a century's brand promotion reveals the mystery of Barbie's longevity. First, fashion marketing: only do business related to women and children; Jews once said: only do business related to women and children. Because it captures the psychology of women and children, it can get super high added value. Ruth Handler only stared at the pockets of women and children. Since Barbie was born, Ruth Handler has devoted herself to making her a female image spokesperson who pursues perfection and fashion. Capture the hearts of consumers with beauty. In addition to the devil's figure, there are hundreds of millions of high-end clothes designed for her by famous designers such as Armani, Villawan and Prada. Her wardrobe is the dream of women and children. Grumman Doyle, editor of Barbie Fashion, once said; Many women buy Barbie dolls; Because they can't be Barbie dolls; They are perfectly dressed; Barbie; To realize all their slim, beautiful and popular dreams.