The basic principle of packaging design is to attract consumers' attention and let them choose to buy products. The following are the basic principles of packaging design:

Highlight product characteristics: packaging should highlight the uniqueness and characteristics of products, so that consumers can easily identify the products they want among many competitors.

Conciseness: Packaging design should be simple, clear and easy to understand. An overly complicated or chaotic design may confuse consumers and give up buying.

Appropriate color: the packaging color should arouse consumers' emotions and interests, so that people can identify the product at a glance.

Readability: The words and images on the package should be clearly visible, easy to read and not dazzle consumers.

Conformity with brand: packaging design should be consistent with brand image, so that consumers can easily associate packaging with brand. This can improve brand awareness and trust.

Safety: packaging should ensure the safety of products during transportation and storage to ensure the quality and integrity of products.

Environmental protection: packaging design should consider environmental factors to reduce the impact on the environment, such as using recyclable materials or using biodegradable technology.

Suitable for the market: packaging design should be customized according to the target market and consumer groups of products. Different markets and cultures have different aesthetic concepts and needs, so packaging design needs to be based on these.

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The above is the answer of Zhonghui Design (a professional packaging design company), hoping to help you.