In 1969, Honda used the vertical "H" trademark to highlight the image of the eagle. 1980 in order to reflect the characteristics of Honda's youth, advanced technology and novel design, it is decided to use the "H" trademark shaped like a three-string speaker, which fully embodies technological innovation, unity, strong management, tension and relaxation.
The American Society of Mechanical Engineers has a Holly Award, which is specially used to reward those who have made outstanding contributions in the field of mechanical engineering. So far, the award has been awarded twice-1936 to Henry Ford, an American with the reputation of "king of cars"; 1980, Japanese Honda Tomichiro won the prize. On this basis, people call Shoichiro Honda "the Ford of Japan".
199 1 On August 5th, 2008, Shoichiro Honda, who left a glorious legacy for the world automobile industry, passed away. However, his corporate slogan of "three pleasures" (buying joy, selling joy and manufacturing joy) and his business experience of "three respects" (respecting theory, creativity and time) will continue to play its due role.
Hondamotor is the Peter Pan of the automobile industry-a company that refuses to grow. As the youngest and one of the few major automakers in the world to remain independent, Honda has always liked to go its own way. Honda resolutely maintains the corporate culture of independent action and quick action advocated by its founders, and boldly adheres to its own path in terms of global strategy, product concept and sustainable resources. When the habitual thinking prompted the car manufacturers to rush in one direction, Honda noticed this and turned to the other direction.
Honda's strategy has been very effective since 1948 was born as a motorcycle manufacturer. Honda is now the seventh largest automobile manufacturer and one of the most profitable automobile manufacturers in the world. Honda's market share in Japan is 65,438+05%, surpassing Nissan and second only to Toyota. In the North American market, which accounts for almost two-thirds of Honda's operating profit, Honda has established its fifth automobile assembly plant and is attacking the light truck market, the last bastion of the three major automakers. It also plays an important role in new fuels. While other automakers are still struggling for mileage and emissions, which are the two major problems that dominate the automobile industry in 21century, Honda has already taken the lead in these two fields.