What are the barriers and advantages for women to start a business? What opportunities does the entrepreneurial environment provide for women? How can female bosses be as beautiful as flowers and make money to support their families? What are the trends in female consumption?
On August 8, Yufa Group·The Third Central Plains Wholesalers Conference’s “She’s Economic·She’s Outstanding” Forum and the Most Beautiful Boss Award Ceremony were held at the Radisson Hotel Zhengzhou Tiandi. The event gathered More than 500 people including female entrepreneurs, female entrepreneurs, and business leaders discussed the topic of "Female Entrepreneurship Opportunities and Consumption Trends."
Internet celebrity Secretary Xue revealed how his personal IP was created
As a representative of the 19th National Congress of the Communist Party of China and the president of the Zhengzhou Women Entrepreneurs Association, Xue Rong, President of Yuanfang Group, has deep feelings about female entrepreneurship.
She shared her theme based on her own growth experience and entrepreneurial experience, and won applause from the guests many times. When she shared, she mentioned that as a female entrepreneur, in addition to being beautiful and beautiful, she is also responsible for making money to support her family, and this family is very large, with 50,000 employees.
How to lead 50,000 employees to achieve domestic service career? Xue Rong recalled that when he started working hard in Zhengzhou, he developed a team of more than a dozen people into a company of 50,000 people, and expanded the seemingly inconspicuous housekeeping service from Zhengzhou to the whole country. He hoped that through hard work, the Central Plains would be more brilliant. .
This drive to be more outstanding is also brought to the housekeeping sisters. Through study and research, they gradually make this industry more professional.
How did Internet celebrity Secretary Xue get his title? It turned out that when she was in the company, she hoped to have all employees listen to party lectures, but since her employees were all over the country, she came up with a method of recording first and then broadcasting. Slowly, with the development of the Internet and social media, more and more fans listened to her party lectures, and the self-media IP of Internet celebrity Secretary Xue became more and more famous.
Now, in her 60s, she will teach party lessons to the brothers and sisters born in the 90s and 00s in the live broadcast room, and will teach party lessons to the new generation of young people through short videos and Douyin, not only In this way, she wears high heels that are more than 10 centimeters tall and travels around the country giving party lectures every day.
"I just hope that the ladies and brothers born in the 00s and 90s will listen to me talk about party history and party lessons." Xue Rong said that most of the one-minute language broadcasts during the party lessons are I recorded it over and over again on the high-speed train and at the airport.
"How to be a boss? If you insist on doing something for one minute, you can be a boss. If you persist on doing something for one minute, you will succeed." She said.
How to maximize the advantages of female entrepreneurship has become a topic of concern
How to maximize the advantages of female entrepreneurship? Who loves to pay for the achievements of female entrepreneurship? In the roundtable forum session, on the topic of "Female Entrepreneurship Opportunities and Consumption Trends", Zhang Li, General Manager of Dennis Group Hypermarket, Xue Botao, General Manager of Capital Management Center of Beijing Yinghuai Commercial Management Co., Ltd., Shi Jundong, General Manager of Ruiyi Dehua Central District, Zimei Mu Jiefeng, the award-winning female boss representative and chairman of Zhengzhou Zuochu Trading Co., Ltd., and Zheng Shu, executive director of Zhengzhou Women Entrepreneurs Association and chairman of Rong Yan Rong Yu Mascot Culture Communication Co., Ltd., communicated.
Zheng Shu mentioned that with the development of self-media and social media, the entrepreneurial environment for women is getting better and better, and they stand on a fair and just platform with men. Take the plush toy business as an example. With the development of e-commerce, product channels and sales have broadened, and ideas have also broadened. At the same time, what I am currently doing is customizing mascots for small and medium-sized enterprises. I believe that these enterprises that focus on their own brands and their own IP will have better development in the future.
Mu Jiefeng also believes that women have innate advantages in communication, and they have innate sensitivity and intuition for market grasp and judgment. She said that she was in the clothing business, and when short videos appeared, she thought of using this new model and approach to clothing sales. In this way, it has gained a lot of traffic and fans in just three months. Modern business no longer distinguishes between men and women. As far as the current social environment is concerned, women can gain the greatest and most recognition from society by changing themselves, improving their methods, and becoming stronger themselves.
Which businesses in Zhengzhou are easiest for women to buy
In addition to making money, female entrepreneurs also know how to spend money, and they also need to know who is their biggest Consumer groups, how to make target customers like your products or services. What are the trends in female consumption? Xue Botao mentioned in the forum that taking the medical beauty industry as an example, data shows that rhinoplasty is the most consumed product in Zhengzhou, and its output value is more than double that of other provinces and cities. Therefore, when commercial projects are positioned in the early stage, investment promotion and operations will be carried out based on the characteristics of the area. Today's women are more impulsive in consumption and will consume as long as they feel it is more suitable. For shopping malls in China, the hardware is not much different from that in foreign countries. The biggest difference is in the quality of services and the control of details.
Shi Jundong said in the conversation that China’s post-80s households are dominated by female consumption. In the early stage of commercial operations, they will find suitable points based on labels that are more suitable for female consumption. In addition, in terms of product settings and scene layout, , will meet the consumer needs of women. In the past, shopping malls focused on maternal and child facilities, but now shopping malls will set up female parking spaces, dressing rooms, and even some shopping malls in Japan will provide gathering venues for young mothers. For business, women are a major theme and everyone is studying women.
Regarding tapping into the female consumer market, Zhang Li believes that shopping malls must further subdivide customer groups, as well as women’s own consumption needs in role transformation, and study factors such as cities and business districts to carry out product combinations, and use accurate data to , study consumer trends, and use this to make shopping malls more consistent with this trend.
(Editor Hualijuan Ji Qianqian)
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