If you are selling a good product, if you can provide her with a good copy, your product will explode soon!
Hey, you have new orders, you have new orders, you have new orders. ...
You are looking forward to this scene, but it doesn't matter if you can't write a decent copy for a long time because of the bad article. Today, I recruited a magic class to teach you how to write a high-conversion initiation copy quickly and simply, so that your goods can become initiation gold.
Now I will teach you how to describe the highlights of products in six ways to stimulate consumers' desire to buy.
When readers read your copy, will you consider my requirements for this product? Otherwise, no matter how well your copy is written, users will turn around and leave.
Therefore, in your copy, you must use the most exquisite and vivid language to touch the customer's heart correctly and fatally, and make him itch and plant grass.
1, feeling accounts for everything, pointing to the soul.
The way to feel the profession is to specify the feelings of eyes, nose, ears, tongue, body and heart when describing the product experience, so that readers can mobilize the feelings in their brains, follow the copy, listen, listen and touch, deeply understand the beauty of the product and increase their desire to buy.
For example, to promote the go-kart experience project, don't simply write thrills, but write that your heart is racing and you can't take a deep breath! In this way, did the exciting picture come out again?
2. Terror attraction, buying out of fear.
The writing of horror is generally divided into the serious results (unbearable) of painful scenes (specific and clear), which are suitable for products and therapeutic products that save trouble and prevent problems before they happen.
For example, when a toothache occurs, the teeth will ache faintly for a while, burying their faces and frowning, and they can't work at all. So I have to ask for leave to see a doctor. If it is deducted from our salary, we will do so. I have to work overtime when I come back to see a doctor (serious consequences)
This electric toothbrush copy focuses on the serious consequences of painful scenes, which makes readers pay attention to the prevention of dental health, read it carefully and pay attention to its specific functions. When the reader has interest and desire, he has a great chance to buy your product.
3. Perceive contrast, your product is better.
Know the contrast writing method and complete two steps: 0 1, indicating that the quality is poor, indicating that your product is good, and emphasizing that our product is better than others. This method is suitable for mature products.
For example, the advertising copy of a brand oven:
Ordinary oven: ordinary liner, the heat can not reach every corner of the oven cavity, and the barbecue is easy to cook.
Household oven: this oven adopts rhombic reflection chamber plate, 3d circulating temperature field, baking food evenly without dead angle. and
In contrast, highlighting the product advantages of your own oven can impress consumers more.
4, multiple scenes, get happiness and happiness.
When writing a copy, we actively help readers to establish various product use scenarios, concretize these scenarios, and let customers imagine that he uses our products repeatedly, and get happiness and happiness, which greatly increases the probability of contacting him.
For example, a sales copy of a thousand-layer cake:
0 1. Be a happy overtime dog if you work overtime on National Day.
02, National Day, traveling around Fuzhou, my daughter clamored to bring cake.
03, National Day, you don't necessarily need a house, but the house is really comfortable.
The above scene is a specific scene set by the cake shop for readers to eat cakes, which touched you instantly. Do you want to buy that and have a happy National Day together?
This writing is mainly to imagine the specific scene of readers using the product. By observing the customer's schedule, we can consider what he will do on weekdays, weekends, long holidays, annual salary and long holidays before transplanting the product.
The more specific the scene, the more vivid the image, and the more it can stimulate customers' desire to buy.
5. Create a sense of selling, and make use of public psychology.
Psychological research shows that most people don't really know what they really want. Usually, people decide what kind of goods to buy by judging whether a commodity sells well or not.
Therefore, depicting bestsellers is a powerful way to copy, which can stimulate the desire to buy and win the trust of readers.
Large enterprises can list their sales, users, praise and other data to show their leading position in the industry and win the trust of readers.
Small and medium-sized enterprises can explain the local phenomenon of product popularity. For example, the sales speed is fast, there are many repeat customers, and the products are imitated by peers, creating an explosive atmosphere for sales and stimulating the desire to buy.
6. Customers witness and grasp the core demand points.
It is difficult to package effective tickets for all products that act on human beings. Such as education, skin care products, cosmetics, food, massagers and so on. , you can choose some customer certificates to impress customers.
When choosing the customer's testimony, we must choose the customer's core needs, stimulate the desire to buy and improve the customer's trust in the product. .