The 3 15 party is a public welfare party jointly sponsored and broadcast live on the evening of March 15 every year by the Central Radio and Television General Station and national government departments in order to safeguard consumers' rights and interests, mainly focusing on strengthening the protection of consumers' rights and interests, optimizing the consumption environment and promoting the continuous improvement of the quality of goods and services.

3 15 party focuses on different themes every year, exposing fraudulent means and illegal acts of unscrupulous merchants, and making efforts to safeguard consumers' rights and interests, standardize market economic order and improve laws and regulations.