1. The actual influence of the anchor is very low. Indeed, in everyone's cognition, a network anchor is a big V. If there are tens of millions of fans, the influence will definitely be very strong. In fact, for the anchor of shopping, the number of fans does not play much role at all. The reason is that the radiation source of a restaurant is only a few kilometers around the guests. After five kilometers, there are people coming over for dinner, so we should consider the distance. A shop-visiting anchor with millions of fans, whose fans come from all corners of the country, may have been praised by many customers during the live broadcast, and everyone knows this shop. However, it is difficult for consumers to cross regions and provinces, not far away, just to come to this restaurant for dinner.

2. Some shop anchors may exaggerate the publicity. Sometimes, in order to attract people's attention and gain traffic, the anchor will exaggerate the raw materials or tastes of some dishes, or slightly modify the theme activities and prices of dishes in the store. In this way, it is very easy for the guests attracted by the anchor's propaganda and planning to make mistakes in the specific feelings of the restaurant, thus causing competition for opportunities. Most regional restaurants are spread by word of mouth, which is a fatal blow to the brand.

3. Some anchors have bad personalities. In fact, there are many shop anchors who are very powerful, and their professional skills and personality are particularly excellent. It is an honor for many bosses to cooperate with them. However, at present, the threshold for becoming a store anchor is not very high, so there are many staff in the anchor industry with uneven quality, and it is easy for some people who fish in troubled waters to mix in and eat and drink. That is also the main reason why many restaurants curb the entry of anchors. Even, it costs money to choose large, medium and small businesses professionally, but the effect is particularly low!

4. The restaurant recommended by the store anchor is gradually not accepted. At present, many people say that they go out to eat and see online red man shops, and many shops recommended by anchors are immediately removed. For many people, a century-old shop usually attracts new and old customers by service items and food quality. Many shops promoted by online celebrities live broadcast usually look noisy on the surface, but the actual feeling is very poor. So many people don't want to go to celebrity milk tea shops online, and those restaurants with real talent and strength don't want to leave the image of double red shops for others.