In the process of developing Zhengzhou Bolelai Brand Advertising Design Company, Yao Guzi proposed a humanized strategy for brand design based on the 18-type personality. He believed that people have 18 qualities, namely openness, perfection Nature, authenticity, cognition, achievement, strength, giving, activity, body, doubt, easy-going, tradition, freedom, wisdom, fantasy, versatility, changeability. Imageability is one of human nature. Brand design should not only focus on the construction of image, but also focus on the construction of concepts of harmony, perfection, profundity, science, practicality, strength, love, happiness, health, honesty and peace, while emphasizing Creation and imagination, multi-facetedness and flexibility become the highest realm of design, and then use the dual power of vision and wisdom to create extraordinary influence of corporate brands.