LANCY FROM 25 was founded by Langzi in 2, and entered the domestic high-end women's wear market. Since then, Langzi has continuously bred new brands that lead the fashion trend, such as LIME FLARE, marie n°mary, which was established in 26, and liaalancy, which has been carefully built in recent years.
In the women's clothing market, Langzi carries out multi-brand layout in the middle and high-end women's clothing market through two modes: "independent creation" and "agency operation". At present, there are four independent brands * * *, namely LANCY FROM 25, LIME FLARE, marien°mary and liaalancy, and four agent brands * * * *, namely MOJO S.PHINE, JIGOTT, FABIANA FILIPPI and DEWL.
in p>218, Langzi achieved the business income of women's wear of 1.38 billion yuan, a year-on-year increase of 24.29%, a record high. Among them, the business income of the main brands "Langzi" and "Rheinland" increased by 32.54% and 24.24% respectively.
At the end of the reporting period, there were 511 stores of Langzi Women's Wear * * *, including 378 self-operated stores, 127 distribution stores and 6 online channels. The number of main stores increased by 57 compared with the end of last year, and the adjustment of brand and auxiliary structure of stores was obvious.