Two days before the opening of Guangzhou Auto Show, Audi held a Future Festival on the Pearl River. When we were sitting under the Guang Zhouta, we saw the big screen in the background slowly open, and the prosperous and modern skyline of Pearl River New Town came into view, which became the background of skysphere and grandsphere on the stage and shone into reality in the next moment.
A "new Audi" is slowly opening the curtain.
Zhang Qiang, deputy general manager of FAW-Volkswagen Audi Sales Division, visited the interview room of Easy Car and automobile production and sales, and shared with us the achievements of FAW-Volkswagen Audi brand rejuvenation and the prospect of smart electric luxury in the future. On the one hand, Audi continues to consolidate the product layout dominated by "fuel+electric" and display the brand and product potential of "new Audi and new luxury". On the other hand, it also puts forward the landing content of "New Audi" brand matrix to explain Audi's understanding of future luxury.
Zhang Qiang said: "FAW-Volkswagen Audi undertakes brand rejuvenation at the global level, comprehensively refreshes Audi's image cognition in the China market, and makes the' new Audi' more emotional and more concerned by users."
The following is an interview record:
Automobile sankei: What is the product lineup of FAW-Volkswagen Audi at this Guangzhou Auto Show?
Zhang Qiang: This time, our core participating lineup has two starting models and 27 star models, which not only continuously consolidates the product layout of "fuel+electric", but also shows the strong brand and product potential of "new Audi, new luxury".
Among them, the founder version of the new Audi A8L Horch was launched at the auto show, which inherited the ultimate genius of the German automobile industry and the ultimate pioneer concept of Mr. auguse horch, the founder of Audi brand, and carried the enterprising spirit inherited by Audi for a hundred years.
The electric luxury Audi Q4 e-tron is listed in China, and it is the first model of Audi MEB pure electric platform. The appearance of Q4 e-tron represents that FAW-Volkswagen Audi has completed the product layout of Audi's four major electric vehicle platforms.
Automotive sankei: As the first model of MEB pure electric platform, what are the unique highlights of Audi Q4 e-tron?
Zhang Qiang: As a new member of Audi's e-tron family, Q4 e-tron has inherited the pure German lineage, and brought a high-quality upgrade of 65,438+08 in appearance and interior to meet the needs of China consumers and give them a better product experience. At the same time, Q4 e-tron is Audi's first vehicle to apply the concept of "ABC" space. Relying on the highly integrated system design advantages of MEB platform, Audi Q4 e-tron has the body size of A+ class SUV, the luggage compartment space of B-class SUV and the in-car seating space of C-class SUV, which perfectly combines space experience and control.
In addition, the Audi Q4 e-tron is also very eye-catching in terms of battery life and battery life. Audi Q4 e-tron is available in rear-drive and four-wheel drive versions, with a maximum cruising range of 550km and a fast charging time of 5%-80% of only 4 1 min, which fully meets daily needs.
Automotive sankei: What are the unique highlights of the new Audi A8L Hoch founder edition?
Zhang Qiang: As the first D+ flagship of Audi brand, the new Audi A8L Horch founder edition opens a new realm of modern luxury of Audi brand, and at the same time brings users a distinguished identity.
It has a length of 5.45 meters and a longer wheelbase of 130mm, bringing the highest level of comfort to the rear passengers. The appearance continues the genes of Audi brand, while adopting exclusive front grille design and internal stereo chrome decoration. The unique logo of "Horch", chrome-plated exterior rearview mirror and 20-inch wheels with "H" logo have been added to the C-pillar.
At the same time, we also provide oak green and rain cloud gray, and we can also use three color schemes for two-color fuselage design.
In addition, this car is also equipped with many smart technologies that lead the changes in the technological era. It is equipped with a 3.0L turbocharged V6 engine and a 48V light mixing system, and a V8 version will be launched in the future.
Automobile production:165438+1October 17, FAW-Audi has built a brand matrix of "new luxury, new experience, new models and new elites". How to interpret its content?
Zhang Qiang: Under the wave of global automobile industry reform, Audi focuses on the three technical directions of "electric travel, digitalization and automatic driving", and around the brand policy of "people-oriented", it shows Audi's forward-looking thinking to lead the future era of high-end mobile travel.
"New Luxury, New Experience, New Model, New Elite" brand matrix. The specific performance is:?
New luxury: China launched the concept cars of skysphere and grandsphere, depicting the beautiful vision of high-end travel in the future. At the same time, FAW-Volkswagen Audi continued to refresh the matrix of production cars, consolidating the strong strength of "fuel+electric" two-line leading.
New experience: Audi brand will pay more attention to the "people-oriented" brand policy, create four brand characteristics of perceptual aesthetics, extraordinary performance, exquisite luxury and humanized technology, and continue to create meaningful products and brand experiences for users.
New mode: Facing the drastic changes of users' demands in the digital age,