Everyone is familiar with "beauty". They looked up but couldn't see it. They contracted many household appliances. Such a big figure in the home appliance industry is not willing to shine in one field and resolutely build a car across the border! The result can be imagined, failure ... the so-called ideal is full of reality. After many years, "beauty" has made a comeback, and building a car is a must!

Midea entered new energy vehicles with a total investment of 743 million yuan.

On March 25th, Midea Group issued the "Prompt Announcement on the Acquisition of the Controlling Right of Beijing Hekang Xinneng Technology Co., Ltd.", saying that the company intends to acquire the controlling right of Hekang Xinneng by agreement through its subsidiary Guangdong Midea HVAC Equipment Co., Ltd.

After the transaction is completed, Midea HVAC accounts for about 23.73% of the total share capital of Hekang Xinneng, and Midea Group will also become the indirect controlling shareholder of Hekang Xinneng. It is understood that Hekang Xinneng, which was established in 2003, not only includes high-voltage inverter products, but also includes three major sectors: high-end manufacturing of energy-saving equipment, construction and operation of energy-saving and environmental protection projects, and assembly and operation of new energy vehicles. It can be seen that through capital acquisition, Midea Group has extended its business to the new energy automobile industry and once again squeezed into the car-making industry.

A fiery personality is a beautiful career. That's right.

Hekang Xinneng's assembly facilities and operation industrial layout are mainly Hekang Power, Hekang Intelligent and Smooth Company, and the three companies "do their own jobs". Hekang Xinneng's "20 19 Semi-annual Report" shows that in the field of new energy vehicles, the company takes products as the core, and builds Hekang's new energy vehicle ecosystem with intelligent charging network and car rental network as platforms. The previous layout of Hekang Xinneng will become the basis for Midea Group to enter the field of new energy vehicles.

Midea failed to enter the automobile industry for the first time.

In fact, this is not the first time Midea has entered the automobile industry.

It is understood that in 2003, Midea Group officially entered the field of commercial vehicles represented by buses for the first time. From 2004 to early 2006, Midea Group successively acquired Yunnan Bus Factory, Yunnan Aerospace Shenzhou Automobile Co., Ltd. and Hunan Sanxiang Bus Group Co., Ltd. ... In September 2005 and August 2006, Midea Kunming New Bus Base and Midea Changsha New Bus Base were successively completed and put into operation, forming two new manufacturing bases with the manufacturing capacity of 10,000 buses and special chassis. At that time, it had great development potential.

Midea plans to become a leading bus manufacturer in China within 3-5 years. Just when I was looking forward to showing my talents, the road to making cars in America came to an abrupt end. 5438+065438+June 20081October, Midea's automobile was in a crisis of production suspension. Huang Xiaoming, then vice president of Midea Group, announced the suspension of Midea's car-making project. Huang Xiaoming explained that "putting cars into production is only an attempt of Midea's non-main business, and the investment scale is very small. Now it is Midea's initiative to control risks and stop production. " Of course, this is just a beautiful table talk. Why do you stop making cars? what do you think? Technology and capital are inseparable.

Cross-border car playing in the home appliance industry is on fire again.

The "cross-border" car play in the home appliance industry is not only beautiful. Around 2003, China's automobile industry developed vigorously, and household appliances companies such as Midea, Chunlan, Oaks, Bird and Greencool announced that they would build cars one after another, which set off a wave of entering the automobile industry. However, in less than a few years, this wave has evolved into a turbulent car "big ebb tide", one of the reasons is that the technology is immature. For example, Aux, the competitor of Midea, briefly set foot in the automobile field in 2003-2005, but he was in high spirits but could not compete with the cruelty of reality. Due to poor production and marketing, frequent quality problems and other reasons, he completely quit the automobile manufacturing industry in 2005. So it was not easy to build a car across the border at that time.

Now, the rapid development of new energy vehicles has made the home appliance industry interested in the automotive field again. In recent years, the development of new energy vehicles is in full swing, which has attracted much attention from capital. Therefore, home appliance enterprises try to find new profit growth points in the hot market of new energy vehicles and hold high the banner of new energy vehicles.

It is understood that in 20 16, Midea Group has reached the first domestic strategic cooperation on smart home and car networking applications with SAIC-GM-OnStar, and began to extend its reach to the car Internet. Some insiders said, "In addition to building cars, home appliance companies also want to' get their hands on' new energy vehicle-related industries. Compared with vehicle manufacturing, the risks related to the industrial chain of new energy vehicles are controllable, and home appliance enterprises can also share a piece of the "new four modernizations" wave. "

finally

The automobile industry needs abundant capital and technical strength. Whether it is a traditional car or a new energy car, building a car is not an easy task. This time, Midea has invested heavily in the field of new energy vehicles. Can it successfully build a car and become a member of the car-making army? Can only say, wait and see!

(Figure Source Network, Invasion and Deletion)

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.