technology content
New balance patent registration project, through the fabric yarn to effectively discharge sweat during exercise, to keep the body dry and comfortable.
A guarantee of fit and fit.
The waterproof material of New Balance can achieve both waterproof and breathable effects, thus keeping the body dry.
ABZORB patented damping material
The patented damping material developed by American patent makes the safety of damping more complete; ABZORB can absorb more than 99% of the ground reaction force and prevent the spine, knees and ankles from being squeezed by improper ground reaction force and causing sports injuries. At the same time, the absorbed reaction force is transformed into the propulsion force of the next movement, which is helpful to preserve physical fitness and can play an excellent role in various sports occasions.
ABZORB EX intelligent damping pad
It is composed of Abzorb, a patented damping material of New Balance, and a thermoplastic airbag with compression resistance at the periphery.
ABZORB SBS soft damping material
Functional evolution version of ABZORB. ABZORB is filled with gas, which makes it have numerous small holes, which enhances its super shock absorption, and has good compression resistance and excellent durability.
ABZORB monolithic midsole damping material
The whole midsole adopts ABZORB patented damping material, which can exert the top damping performance. At the same time, it has excellent shock absorption function, realizing a truly soft wearing feeling.
ACTECA soft shock-absorbing midsole
Lightweight shock-absorbing midsole provides excellent softness, comfort and impact resistance. Has good durability.
ACTEVA LITE is light and soft, absorbing the epicenter.
Its comfort and durability are the same as ACTEVA, but lighter than ACTEVA.
C-CAP high-density shock-absorbing midsole
EVA is formed by pressure thermoplastic, which has the effect of light shock absorption and can increase the comfort during exercise.
REVAX damping material
When the foot touches the ground, it can absorb the impact force of the ground, and at the same time, it can transform the absorbed reaction force into the propulsion force of the next action, which is helpful to preserve physical fitness. It has good shock absorption performance.
New balance
ENCAP shock absorber assembly system is a composite high shock absorber assembly system covered by PU and EVA, which provides dual functions of shock absorption and support.
CR direction control device
This device is placed on the heel, which can effectively control the directionality of movement and avoid improper heel rotation when landing.
Carbon size stabilizer for roll-over bar
The midsole is equipped with a lightweight stabilizer made of carbon woven fibers to provide maximum support and stability for the heel.
Inner rear two-stage suspension midsole
Increase the density of the heel part of the midsole to increase the hardness, provide the support needed by the heel and prevent excessive varus. The forefoot still maintains its soft, flexible and shock-absorbing effect.
TRU TRAK 360-degree all-terrain trajectory adaptation system
Maximize the contact area between the outsole and the ground, increase the grip and control the walking direction.
Center for Stability of Walking Period of Walking Path
Based on exercise physiology, this paper analyzes the weight movement track when walking, and designs the unique outsole structure of walking shoes series, which brings comfortable walking feeling to continuous walkers. Realize the concept of walking correctly with shoes on.
stabilizer
Providing special support for the arch, increasing stability and protecting the arch is helpful to the lightweight of shoes.
TS2 gradually stabilizes the shock absorber midsole.
From the high hardness support of the heel to the high shock absorption softness of the forefoot, it prevents the foot from leaning inward excessively, and provides excellent anterograde performance from the landing of the hind foot to the landing of the forefoot.
Nitrogen-resistant super carbon rubber wear-resistant material
It is made of the same material as American tank tracks, 3000 times more wear-resistant than ordinary rubber, and has excellent wear resistance.
Strengthening wear rubber with Solid Rubber
Give play to excellent wear resistance and provide long-term wear.
Lightweight rubber
40% lighter than ordinary rubber. While being wear-resistant, the weight of the shoe body is reduced.
N lock
N mark made of TPU material can further improve the support and cover of saddle.
Processing of MPC high skin-friendly polymer aqueous fiber
Skin-friendly, safe, sweat-absorbing and quick-drying function, and its composition is consistent with that of human cell membrane. MPC polymer forms a hydrogel layer on the fiber surface. It can quickly absorb sweat and spread it to the outside, keeping skin comfortable. It is not easy to stick to protein or grease, so it is not easy to get dirty.
AEGLS
The latest research on antibacterial patents. It can prevent discomfort caused by bacteria, fungi and other microorganisms.
ISS internal support system
The gasket material is reinforced inside the saddle to improve the supporting force of the saddle.
N- ventilation air guide device
The ventilation holes in the midsole can activate the air circulation in the shoe, provide the best air circulation effect and reduce the generation and accumulation of heat in the shoe. At the same time, the humidity in the shoes is inhibited from rising, and a dry and comfortable wearing feeling is maintained. The barrier design of metal mesh keeps pebbles and sand away.
NB zip code
NB Zip is a registered shock absorption system. Comprises a plurality of shock absorption struts, and the shock absorption struts are arranged on the midsole part through organic partitions. The interaction of various areas provides the best shock absorption, direction control and energy conversion effects of the whole sole. NB zipper is made of high elastic engineering materials, which has excellent shock absorption, resilience and durability.
New Balance, 1906, Mr. William J. Riley was founded in Boston, the marathon city of the United States. Now it has become a favorite brand of many successful entrepreneurs and political leaders, and is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.
Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech enterprise.
"New Balance" encountered trademark infringement litigation in the domestic market. 2065438+On April 24, 2005, Guangzhou Intermediate People's Court made a first-instance judgment on this highly concerned trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliated company of American New Balance Company in China, infringed on the exclusive right of others to register the trademark "New Balance" and had to compensate the other party for 98 million yuan.
New balance technology: patented damping material, inclined bridge stabilizer, super carbon rubber, seamless wear rubber, rocestop puncture, lightning quick drying, waterproof, carbon fiber stabilized structure.
From 65438 to 0906, William J. Riley established a dental arch appliance company named New Balance in Boston, USA, specializing in plastic surgery to customize dental arch appliances and orthopedic shoes. One day, when he was observing the chicken in the yard, he found that the chicken's three claws could keep balance, so he applied this inspiration to the design and development of the arch bracket, and the name of the new balance came into being, and the fact that Mr. Riley got inspiration from the shape of the chicken's claws became a legend.
With the continuous development of business, New Balance began to manufacture professional sports shoes for local runners in 1950s, including the track and field team of MIT. 1956, Mr. and Mrs. Paul bought New Balance Company from Mr. Riley. Since then, footwear manufacturing has developed into the main business of the company's steady growth. 1960, New Balance produced the "TRACKSTER" series of sports shoes, which is the first sports shoes in the world that can provide multi-width shoe last, and has become a pioneering work in the footwear industry.
In the 1970s, Mr. james davis, the current chairman and president, bought New Balance on Boston Marathon Day and started a new step. Since then, New Balance has not only devoted itself to the research and development of high-tech functional materials, but also provided humanized services for six width shoe lasts and two height uppers to meet various foot types, and it is the only sports shoe made and imported from the United States. Its unique high damping pad can effectively absorb 99% of the ground reaction force, so it is loved by many heads of state and elites from all walks of life. It is a multifunctional shoe, which has the reputation of "President's jogging shoes" and ranks second in the United States.
"If you wear New Balance, you must be an excellent runner!" -jim davis, CEO of New Balance Company.
During the period of 1972, New Balance Company produced 30 pairs of competition shoes every day, which can provide five shoe last widths and two upper heights. Although the cost of doing this is high, New Balance spared no effort to let athletes show their sports potential to the best.
American shoes
Made in the United States, combined with all kinds of top technology and perfect materials, it has become a symbol of noble status and is the favorite of many political leaders and successful entrepreneurs.
Functional running shoes
New Balance has been constantly updating and improving, but it still maintains the reputation of American traditional classic running shoes. According to the needs of various consumer classes, New Balance jogging shoes have launched four series: directional control, stable shock absorption, shock absorption and light weight, combined with a number of high-tech patent designs such as ABZORB SBS, STABILITY WEB and N-N-N-N-ERGY2.0. To provide consumers with excellent shock absorption and stability functions to meet the needs of every runner.
Competition shoes
New Balance has always been the leading brand of competition running shoes, providing shock-absorbing, shock-proof, stable and lightweight competition shoes, which are suitable for races at different distances and are the best choice for runners.
Cross-country running shoes
New Balance cross-country running shoes are divided into mountain forest series and all-terrain series, and are the leading brands of cross-country running shoes. In addition to providing ABZORB SBS with super shock absorption function, its tongue is connected with the shoe body to prevent pebbles from entering the shoe. The heel protector CR design can increase the stability of the heel and have strong grip, which is very suitable for runners who like outdoor cross-country sports whether you are on the road or on the wilderness path.
Multifunctional shoes
There are many styles of new balance multifunctional shoes, which are suitable for indoor and outdoor activities. Whether it's intense aerobic dance, hours of weightlifting training or weekend leisure activities, New Balance can provide a pair of the most suitable multifunctional shoes, so that you can perform best in any sport and become the focus of attention.
Walking shoes
Walking is gradually loved by everyone, so consumers have more needs and requirements for a pair of walking shoes. Besides comfort, they also need high functionality and professionalism. New balance walking shoes are designed according to this demand. "Shopping is not tiring" is a major feature of New Balance walking shoes.
Outdoor sports shoes
New Balance Out shoes are designed with the concept of "loving adventure sports" as the main axis to meet various outdoor sports needs. Lakes, streams and mountains all belong to this category. The main functions of shoes are comfort and multidirectional stability. New balance sports sandals are mainly aimed at athletes engaged in various hydrophilic activities. Their main functions are: drainage quick-drying materials, specially designed outsole particles, emphasizing grip.
Basketball shoes/sneakers
Basketball shoes designed by New Balance not only bring fashion trends, but also pay more attention to their functionality. They not only have the characteristics of light weight, shock absorption and stability, but also have super shock absorption function and artificial design of notches on the forefoot, which increases the explosive power of basketball. Lightweight upper provides natural, comfortable, durable and breathable support. The extraordinary feeling of pursuing dunk.
NOVO shoes
Novo boldly uses all kinds of new materials in the design of uppers, and creates different visual effects through the combination of old and new materials. In the outsole part, the round granular outsole has excellent grip and softness, and the arch part is equipped with a stable webbed shoe bridge device, which provides excellent support and stability. In the function of the midsole, the front and rear soles are matched with the shock-absorbing material ABZORB patented by New Balance, which provides a light, comfortable and shock-proof effect.
Technology retro shoes
New Balance retro running shoes, which combine popular colors and retro shoes, have been deeply loved by the market. In addition to eye-catching shapes, they are also matched with New Balance's high-tech materials and functions, such as CR directional control device and full leather design at the heel, which greatly enhances the stability during sports. In addition, the patented ENCAP technology of the midsole provides both shock absorption and stability. At the same time meet your leisure and sports needs.
children's shoes
New balance children's shoes are a growing series. New Balance children's shoes use the high-tech materials and lively design style of adult sports shoes to attract children at different growth stages. Emphasize light weight and durability.