ROCKET means "rocket", so the letter in the center of the sign is R, which means the flame emitted by the rising rocket below. When the rocket is launched, it is surrounded by smoke, which symbolizes that the rocket team is as vigorous and unstoppable as a rocket. Logo is designed to imitate the circular nose at the top of the rocket and the gas ejected from the tail when the rocket is launched. This logo was designed by the award-winning designer EikoIshioka.