First, it is suitable for the occasion
Spokesman is to use the image of a star in the advertisements promoted by enterprises, so that the audience can accept and trust the products more easily and achieve the advertising effect with the success, popularity and goodwill of the star. Image ambassador refers to the cooperation with enterprises, institutions, organs and government-related organizations.
Second, the promotion method
Brand spokespersons will make exclusive products for them and pay the endorsement fee; Image ambassadors may not all have endorsement fees, but they can also attend brand activities with soft publicity and customized products.
Third, cooperative relations.
Brand ambassador is the overall image of the brand, and usually establishes long-term cooperative relations with the brand; The product spokesperson only speaks for a product or a series of products.
Brand image ambassador refers to the cooperation with enterprises, institutions, organs and government-related organizations.
In most cases, brand ambassadors and brand spokespersons perform their respective duties, and carry out relevant promotion and publicity work for different regions with their social influence and personality charm. Brand ambassadors also include brand promotion ambassadors and brand image ambassadors, which need to be distinguished through the cooperation between brands and stars.
Select channel
It is generally decided by the organizer, and then an invitation is sent to the ambassador himself or his manager. After the reunification, the two sides reached an agreement. Many domestic image ambassadors are selected through the dual selection channels of network and ground, and then publicized in major media.
Ambassador's purpose
To provide "dream opportunities" for more people with ideals and pursuits, to promote the related ideas of public institutions or the business philosophy of enterprises, to improve the social atmosphere of public institutions and to bring corresponding brand effects to enterprises.