"Good makeup" is not as good as foundation. With more and more people paying attention to health, netizens started the "facial health" mode. Baidu search big data shows that in the past three years, people have begun to pay attention to skin care, not beauty.

However, the skin care experts after 1990s are also classified, among which the "component party" is becoming more and more active. People no longer only look at the grandiose advertising language, but also care more about whether the products are authentic. Among the main components, nicotinamide, a whitening weapon, ranks first in the hot search list, followed by retinol and boson with outstanding anti-aging performance.

And the way to become beautiful is not just skin care. In recent years, medical beauty projects with high safety factor are very popular. Baidu Search Big Data pointed out that "hot Ji Ma" which can lift and tighten the skin has become the focus of attention of women who love beauty this year, while "photon rejuvenation" and "hair transplant" ranked second and third respectively. In addition to first-tier cities such as Shanghai and Beijing, new first-tier cities such as Chengdu, Hangzhou and Wuhan all attach great importance to medical beauty.

Extended data

Men who care about face value are also the main force to fight hair loss.

Different from the previous "rough" image, more and more men began to pay attention to skin care and beauty makeup. Baidu search big data shows that from the perspective of face value, men in Shandong are the most "hardworking", while men in Jiangsu, Guangdong, Beijing and Hebei are not far behind, ranking among the 10 cities with the hottest search for beauty-related content.

With the increase of social pressure, hair loss has gradually become an unavoidable topic for every "social animal". Men are more prone to hair loss than women. According to the report, Chongqing boys are pushing north, Guangzhou and Shenzhen, ranking first in the related content of "hair transplant". Beijing, Guangzhou, Shenzhen and Shanghai ranked second to fifth respectively.