Mijia Encyclopedia:
On March 29th, 20 16, Xiaomi released a brand new eco-chain brand-Mijia, whose Chinese name is "Mijia". The new brand will be specially equipped with Xiaomi supply chain products in the future, while the previous Xiaomi brand will be specially equipped with Xiaomi's own products.
The name of Mijia is taken from the spelling of "rice" and "home" in Xiaomi Smart Family, and its overall shape is similar to a shield. Mijia designer said that the interpretation of logo not only provides reliable protection measures for smart families, but also hopes to bring more life interest to consumers' families in the future.
On March 29th, 20 16, Mijia Pressure IH rice cooker, the first product of Mijia brand, was released at a price of 999 yuan, claiming to break the monopoly of Japanese high-end rice cookers in pressure control technology. On March 2, 20 17, Mijia brand released a new product: Mijia walkie-talkie.
20 17 in March, mijia App announced that it would raise a "smog travel equipment for children" on the morning of March 28th 10. Unique strap design makes it easy to wear.
On March 30th, 20 17, Mijia IH rice cooker 4L version, Mijia car air purifier filter, Xiaomi square box Bluetooth speaker 2, Xiaomi business travel multifunctional backpack, Xiaomi wireless mouse and other products went on the market.
On September 28th, 20 17, Mijia panorama camera selfie stick was officially put on sale at the price of 69 yuan. The product adopts integrated design, supports 270 rotation, is 70 cm long, can be contracted to 19 cm and weighs 107g, and can be easily put into the bag.
On 20 17 12.25, Xiaomi's Zhimi Technology held a press conference in Beijing to officially release Xiaomi Mijia air purifier MAX, with a price of 1999 yuan.
On April 20 19, Xiaomi introduced a Mijia inflatable treasure with a built-in lithium battery, which supports digital tire pressure detection and stops when the preset pressure is full. Price 199 yuan.