First, the language skills of customers before consumption.

(1) From the health point of view

Simply talking about how good plastic surgery projects and products are may not impress customers, because your opponents have already said it badly, and explaining the relationship between plastic surgery and health from a health perspective will make customers feel refreshed and pay full attention to you. Remember, the more money you have, the more afraid you are of death, so she will be interested in talking with each other about health.

(2) From the perspective of saving money

What customers like best is to save money, because human nature determines that everyone likes "good quality and low price". Saving money is a very good reason when you want to convince customers. The consultant who will make the customer pay the money is the person who will settle the account for the customer best. Because women like to calculate and think about how to save money, they immediately clap their thighs to do it!

But you should know that some customers think that you just look down on him when you tell him to save money. It still varies from person to person, and it is ok to give a small gift to thank the customer.

(3) From the customer's point of view

Junior counselors say "mine" and "me" the most, and senior counselors say "yours" and "you" the most. This is the difference. You can try. When you get used to saying "yours", your performance will start to improve rapidly.

(4) From the perspective of customer safety.

As we shared in previous courses, marketing sells "greed" and "fear". What customers are most worried about is her greatest fear, fear of ineffectiveness, fear of disfigurement, fear of being slaughtered, fear of pain, fear of poor doctors, and so on. So you should constantly eliminate customers' worries and concerns and give them promises and guarantees. Only in this way, customers can rest assured to give you beauty, remember, no guarantee, no guarantee, no commitment, no transaction.

(5) From the point of view of efficiency

Fast is the mainstream rhythm of modern society. People basically need a fast word for everything. For customers, fast is super attractive, because customers want to recover quickly, become beautiful quickly, end the pain quickly and return to normal quickly. So when you tell customers that it will take three months to recover, your attraction to customers begins to decrease greatly.

(6) From a simple point of view

The antonym of fast is simple. Seriously, people like simple things, such as double eyelids. You tell her it's simple. Listen to music on the sofa for a while, and it will be done in 30 minutes. Do general anesthesia, sleep will become beautiful; Very simple, make a minimally invasive and ultra-small incision, and it will be fine in a while; These will bring very strong appeal to customers. If you tell the whole process of the operation, nine times out of ten you will run away.

(7) From the perspective of customer demand

Give the customer a feeling that the project you recommended is exactly what the customer needs and you are helping her. So when you decide on the plan, tell the customer that this is exactly what you need, this is just right for you, this is exactly the expert you are looking for, and this is the most advanced one at present. It is these two words that represent the interests of customers, so it is often said that he will make communication more effective.

(8) From the star effect.

Customers have the psychology of worshipping authority and following the trend. When you tell her that Liu Xiaoqing made the money in your hospital, she may sign the bill immediately. Therefore, it is necessary to properly show customers the successful cases your hospital has done, and not all of them are stars, as long as that case has a higher status and greater influence than your customers.

(9) From the perspective of expert effect

Although the experts are all rotten by everyone now, it's good to say it from your mouth again. The worship of authority formed since childhood has been deeply engraved into the bone marrow of customers. Packaging your doctor as an expert at the right time can make customers more interested in your recommendation.

Second, the verbal skills of customers after consumption.

Psychological analysis of customers

If you want to maintain your old customers well, you must establish a good relationship after treatment. You must first understand the psychology of the client after treatment. You can't figure this out. How to pave the way for postoperative maintenance and secondary development? Think about it. What are the customers thinking after treatment?

I have the following ideas:

1. There should be no problem with the project just done. When can the swelling go down?

2, the effect seems to have changed little after this!

It has changed a lot, and many friends think it's good. Who will you show off with tomorrow? Do you want to take a selfie?

How to maintain the relationship with customers

Core idea: give care, give confidence and give information, so that customers can complete it as if they had taken reassurance!

Concern: There is more or less over-commitment in communication with customers, which is inevitable. Therefore, after treatment, customers' expectations are generally high. If the treatment effect is not super satisfactory, there will be a gap between customers. Such a gap is unfavorable to the later development or promotion of other projects, and may even lead to disputes, so it is very important to be cautious.