From 65438 to 0906, William J.Riley established a dental arch appliance company named New Balance in Boston, USA, specializing in plastic surgery to customize dental arch appliances and orthopedic shoes. One day, when he was observing the chicken in the yard, he found that the three claws of the chicken could keep balance, so he applied this inspiration to the design and development of the arch bracket, and the name of New Balance came into being, and the fact that Mr. Riley got inspiration from the shape of the chicken claws became a legend. With the continuous development of business, New Balance began to manufacture professional sports shoes for local runners in 1950s, including the track and field team of MIT. 1956, Mr. and Mrs. Paul bought New Balance Company from Mr. Riley. Since then, footwear manufacturing has developed into the main business of the company's steady growth. 1960, New Balance produced the ""『TRACKSTER』 ""series of sports shoes, which is the first sports shoes in the world that can provide multi-width shoe last, and has become a great innovation in the footwear industry. 1972, Mr. jim davis, the current chairman and CEO of New Balance, bought New Balance Company on Boston Marathon Day. At that time, New Balance produced 30 pairs of competition shoes every day, which could provide five last widths and two upper heights. Although the cost is high, New Balance spares no effort to let athletes show their sports potential to the maximum. 1976, New Balance first introduced C-hat shoes made of high shock-proof and durable materials, and 320 jogging shoes developed in the same year were selected as "the world's first jogging shoes" by Runner's World sports magazine. Fleming, the marathon champion at that time, wore 320 running shoes and later became popular all over the world. 1984, New Balance developed the shock absorption material ──ABZORB. ABZORB is a patented all-chip damping material, which ensures the safety and comfort of damping more completely; At the same time, it absorbs more than 99% of the ground reaction force to avoid sports injuries caused by improper ground reaction force on athletes' spine, knees and ankles; 1985, new balance introduced ENCAP 1300 sports shoes with emphasis on dispersed weight; The main design of these products is to fix the whole footboard and let the toes move freely to reduce the burden on the feet during running. New Balance's unique width and size system allows consumers to freely choose shoes suitable for their feet, from which we can see that New Balance is considerate to users' careful design. 1999 New Balance was selected as the champion of cross-country shoes by American Runner Today magazine. In 2002, Kanoch broke the world marathon record in 2 hours, 05 minutes and 38 seconds wearing New Balance shoes and continued to hold the world marathon record. From 199 1 to 2002, New Balance has become the fastest growing sports brand in the world, ranking fourth in the world and second in the United States. Many heads of state and entrepreneurs are users of New Balance, which proves its excellence and top quality.