But among many products, Polestar, a high-performance electric vehicle brand independent from Volvo, has a distinctive and maverick tone. Is it Polestar? 1 The control of extreme details, the pursuit of extreme performance and uncompromising design all highlight the unique characteristics of Polestar brand.
However, as the first high-performance pure electric coupe of Polestar brand, Polestar? Recently, a long-life dual-motor version was launched, with a price of 338,000 yuan. Compared with the first edition of RMB 4,654,388+0.8 million, the price has been reduced a lot, and it is also somewhat different from the first edition in configuration.
For example, Brembo four-piston front brake calipers. Hlins double-flow valve shock absorber, 20-inch forged wheel hub, these high-performance kits are in Polestar? 2 canceled the long-life version of the dual motor, which also made Polestar? The price of 2 is below the threshold of the first edition. Do you want to buy Polestar? 2 users, maybe 338,000 will be more attractive.
Polestar？ The configuration of the electric drive system of the long-life version of double motors is the same as that of the first version. The maximum horsepower of the front and rear double motors is 408 horsepower, the maximum torque is 660n·m, and the acceleration time of 100 kilometers is 4.7s s? NEDC of 7 1kWh battery pack has a comprehensive cruising range of 450km. When DC fast charging is used, it takes 30min minutes to charge from 10% to 80%, and when AC slow charging is used, it takes 8- 1 kW to charge from 0% to 100%.
Visual inspection, Polestar? 2 Continue Polestar? 1 is a minimalist design concept, and the five-door quick-back body shape is Polestar? Let everything go back to simplicity. One of the characteristics of 2 is Polestar? 2' s design embodiment.
However, judging from the posture of a coupe, the straight roof line and the height of 1479mm make the center of gravity of the whole car high, and the plastic around the skirt of the whole car and the ground clearance of 15 1mm also make Polestar? 2 more like a Cross car, from the mainstream form of the car, which also makes Polestar? The second is more niche. Although the design is unique, consumers have always been cautious about the choice of niche products.
But from the design details, Polestar? 2 have their own unique concerns. The design of dot matrix led headlights is inspired by origami technology and consists of 84 independently controlled dot matrix LED beads. The exterior rearview mirror adopts a simple borderless design, which is 30% smaller than the traditional exterior rearview mirror, improving the visibility of observation and optimizing the aerodynamic performance.
The straight waterfall curved grille and 288 LED beads form a penetrating taillight, which not only allows us to see the genetic inheritance between Polaris and Volvo, but also Polestar? 2 innovation, which also makes the car more recognizable.
Many brands have been emphasizing technology, minimalism and low luxury when building electric vehicles, so Tesla is a representative example of obeying minimalist design. Polaris is no exception. Nordic minimalist style is an aesthetic direction inherited from Volvo brand, and it also pays more attention to the concept of environmental protection.
So in Polestar? Under the background of advocating non-leather interior, the seat fabric is wrapped with "Weave Tech"100% pure material, "Weave Tech" is made of diving suit material, and the steering wheel is also wrapped with non-leather material. The birch decorative board in the interior is wood waste.
In-car 1 1 inch high-definition touch screen, equipped with a highly localized infotainment system, cooperates with manufacturers such as Gaud Map, Iflytek, Huawei and Tmall Elf, and Polaris also cooperates with Dirac and Harman? Caton, for Polaris? Tailor-made luxury sound system.
The 338,000 dual-motor long-life version comes standard with panoramic sunroof, wiper and steering wheel with heating function, front and rear seats with heating function and Harman Kardon sound system. A pilot? In the Assist driver assistance kit, it is also equipped with adaptive cruise, blind spot monitoring, steering assistance, road departure assistance, lane keeping and 360-degree panoramic image.
However, it costs 42,000 yuan to install the high-performance suite, including? Hlins double-flow valve shock absorber, Brembo front and rear brake system, 20-inch Y-shaped four-spoke forged aluminum alloy wheels, high-gloss black roof rear section, and golden seat belt. The original car is equipped with 19 inch V-shaped aluminum alloy wheels by default, and it costs 7000 yuan to choose 20 inch wheels.
July 22nd, Polestar? 2 Global delivery began, and the first model delivered at that time was the first version of 465,438+0.8 million. Now the first version of Polestar in official website has been taken off the shelves, and users can order the long-life version of dual motors with a price of 338,000 yuan. The delivery time after the decision is about one month, and the previous basic version of 298,000 yuan has not yet been listed.
In terms of products, except Polestar? 1，Polestar？ 2 is the first pure electric vehicle of Polestar brand, and it will be Tesla model at the beginning of the project. 3 As a competitor. Although Polestar is a brand-new high-end electric vehicle brand independent of Volvo, it is obvious from Volvo's control of production standards and product quality that Polestar? Is comprehensive quality 2 Tesla mode? More than 3.
It's just that good design and good quality are sometimes not the absolute factors that impress users. "Shantou" sometimes plays a leading role in the new electric age. Like Polestar? 2 Although the newly launched model is called "Double Motor Long Life Edition", the NEDC has a battery life of only 450km, which obviously cannot compete with the opponent's level of 600+km in 2020. The long battery life can really reduce travel anxiety for users without fixed charging piles.
Second, Tesla mode? Price reduction several times a year, even though it is constantly reviled as "cutting leeks", the market share obtained at low prices is very considerable. From 433,000 imported from 20 19 to 328,000 made in China, after several rounds of price reduction, the starting price was only 249,900, even the long-life version was only 309,900. What is the current domestic version of Model? The monthly sales volume of 3 is stable at 10000+ units.
Such a contrast, Polestar? The price of 338,000 double-motor long-life version is really intriguing. At this time, Polestar brand still uses the conventional updating and pricing methods of traditional enterprises, and it is difficult to get out of the circle. Although Tesla's "first principle" is controversial, it is also very popular, especially the blessing of Tesla and FSD.
At a time when brand awareness, vehicle popularity, and assisted driving recognition are not yet out of the circle, Polestar? To get ahead, it is not enough to rely on these efforts at present. ? What's more, in July, the sales volume was 2,000+units, and BYD Korea EV sold more than 3,000+units per month, even though the Polestar brand and Polestar? The positioning of the product is higher, but it is inevitable to be compared at the same price. ? Where's Polestar? It is a model made in China and then exported to the world. Tesla has also achieved both local advantages and overseas market launch.
With Polestar brand style and Volvo endorsement, Polestar? It is not difficult to win the competition successfully, but in the face of competing products with more advantages in price, market volume and support base, it is obvious that Polestar needs to change a new style of play to attract more users. ? Polestar？ 2 is a pure, pioneering and high-performance model, which is also the concept of Polestar brand. Among the products, Polestar? 2 is also unique enough, but in the case that the market has not yet formed a scale and the choice of similar models is limited, Polestar? We really should take the initiative in exchange for more market dominance.