Recently, the famous sketch actor Xiao Shenyang also followed the trend of the times and entered the ranks of live broadcast with goods. One night not long ago, Xiao Shenyang gave a live broadcast to a wine merchant. Embarrassed, after a whole night, he sold 20 orders and received the return of 16 the next day, which shows how low the conversion rate and the number of customer orders are.
Later, this result was also vomited by wine merchants, saying that the effect of bringing goods to small Shenyang was so poor. It costs a lot of money to ask him to speak for it. It is really a big loss to sell this kind of goods now. At the same time, I also question why Xiao Shenyang has so many fans on the platform, but the effect of bringing goods is so poor. What is the reason?
According to the data on Xiao Shenyang's account platform, the average sales of his live freight yard is as high as 58.329 million, the average order volume is 2 1 10,000, and the average customer unit price is 277.8 yuan. So the data doesn't match the reality. It can only be said that the platform is fraudulent through technical means. In fact, there are a lot of stars online, and they will make the data beautiful when they bring the goods live, but in fact, there are not many really effective orders behind them, just like the means of online brushing. And even if the star brings the goods, it can't guarantee the quality of the goods. Not long ago, a product that Wang Han once endorsed was fraudulent. So, what do you think of the phenomenon that stars bring goods now?