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The New Regal is a domestic car launched by Shanghai General Motors. It is an important part of Shanghai General Motors' Buick dual-brand strategy. It weighs 1,570 kilograms and adopts front-wheel drive. Domestic consumers may be familiar with the old Regal. Although the new model uses the name "Regal", it is completely different from the old Regal in terms of platform. It belongs to a new generation of models under General Motors.

Marked by the rise of private cars, China's automobile market is gradually maturing, and both the market structure and consumption concepts have undergone major changes. Private consumer groups have become the main force in automobile consumption, and the age of consumers is getting younger and younger. People's mentality has become more open with the development of society. The pursuit of "fashionable styling, fun control, safety and environmental protection" has become the mainstream consumption concept, which is manifested as privatization. European cars with obvious characteristics, technology and handling have won more favor. In this general environment, the arrival of the new generation Buick Regal for the private consumer market comes at the right time.