Xiaohongshu has no angel of the times, and was banned because of suspected illegal marketing. Xiao Shu announced that the second round of false marketing governance project was launched recently, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. Users search for these brands or institutions in Xiaohong Bookstore, and the result page is a prompt that the brand is suspected of illegal marketing, and will not display relevant content.

Suspected of illegal marketing include consumer brands such as Run Baiyan, Hou and FANCL, as well as medical and beauty institutions such as Astor, Fuai, Shanghai, Sida Jimei, Maybelli, Milan Berilu, Zhenyansong, Eli Meiyan, etc. 15, and three medical and beauty product brands such as Times Angel, Haimei and Yifuquan.

The Development Course of Xiaohongshu

On June 5, 2022, at 65438, Xiaohongshu published a list of illegal marketing governance to standardize brand operation behavior, provide users with a better experience and create a clear cyberspace. Xiaohongshu recently launched a new round of illegal marketing special treatment, and severely cracked down on ghostwriting and fictional real consumption experience. Brands and institutions suspected of illegal marketing will be banned, with a total of 39 brands banned.

Among them, there are 15 medical beauty institutions such as Astor, Fuai, Shanghai Hua Gang, Sidamei, Maybelle, Milan Berrillo, Zhenyansong and Eli Meiyan, as well as three medical beauty products brands such as Times Angel, Haimei and Yifuquan. On June 65438+1October 19, 2022, Xiaohongshu announced that it had formally filed a lawsuit against four notification platforms, including Micro Media Notification, Chengbao and Nanjing mussel, and MCN institutions.