In the medical industry, due to the high frequency of official adjustment of search engines, the first consideration is bidding. The relative cost of bidding is relatively high, but the customers it brings are also objective. Of course, the key to bidding is keywords and creativity. Most people will choose to be baidu promotion first.

Besides bidding, the most commonly used promotion methods are brand benefit promotion, SEO, news source, tripartite cooperation, self-media and so on.

With the help of third-party platforms:

Commonly used third-party platforms are: news source, forums, post bars, libraries, etc.

What needs to be done is: hospital reputation, plastic surgery technology and hospital experts.

Specific implementation methods: the related contents of the hospital can be introduced in the tone of a third party, so as to strengthen visitors' trust in the hospital.

Media platform

Commonly used media platforms: WeChat, Weibo, Blog, Sohu Media, etc. Every platform is very impressive when it is used well.

Online video promotion

Video platforms to be made: Youku, Ku 6, Sina, popcorn.

What needs to be done: plastic surgeons, hospital brand words.

Specific implementation method: according to the plan, upload videos every day, and make a good ranking by setting keywords.

How to promote software and increase software downloads?

On the shelves of major app stores.

The major application stores are the main positions for users to download applications, which are mainly divided into three categories:

Mobile phone comes with its own APP store: For example, well-known mobile phone manufacturers such as Apple, Huawei, Xiaomi and OPPO all have their own app stores, which are industry-leading in terms of page experience and APP recommendation mechanism, and can be used as the main push channel.

Third-party application stores: such as App Store, pea pods, Baidu Mobile Assistant, 360 Mobile Assistant, etc. These third-party stores have a relatively high market share and can be used as auxiliary channels for app promotion and customer acquisition, but large-scale third-party app stores like app store can be used as the main push channels.

Major download stations, such as Green Download Station and Sunshine Download Station, can be used as general channels for APP to promote customers, as long as users can search in the download stations, because the number of users visiting these websites is relatively low.

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