Nowadays, there are more and more online shopping platforms, and the phenomenon of live broadcast with goods is becoming more and more common. Because of the huge market, there may be some anchors who want to do sideline business. On February 28th, 2020, something happened in a webcast room. A female anchor in the network celebrity was carrying goods live, when suddenly several plainclothes policemen took her away at their own expense. Later, they learned that this network anchor has been selling fake and shoddy luxury goods. Moreover, the sales amount reached one million RMB, and perhaps more than 200,000 people were watching his live broadcast, involving more than 3,000 fake and shoddy products, and nearly 50 suspects were arrested.
It can be seen from this incident that live webcasting with goods is a trend. Not only are these anchors carrying goods, but many villagers are also using the platform to broadcast the specialties of their hometown, hoping to promote the specialties of their hometown to the whole country through various sales methods. In fact, this sales method is accepted by everyone, and the effect is indeed better than the previous single-channel sales. Many agricultural and sideline products in remote areas can be sold to increase the income of local farmers, which is also in line with the national poverty alleviation policy. However, this method will also bring convenience to some anchors who want to play the ball. Therefore, in order to put an end to such incidents, consumers need to keep their eyes open, and it is best to buy regular goods through a regular live broadcast platform. When some platforms or anchors sell fake and shoddy products, we must resolutely report complaints so that online supervision departments and consumers can jointly purify the online shopping environment. But consumers must control themselves, and don't be tempted by low prices, which leads to being deceived.