Introduction to MMS MMS is not a short message technically, but with the support of GPRS network and WAP wireless application protocol as the carrier, MMS transmits pictures, sounds, words and other information. MMS service can realize instant multimedia information transmission from mobile phone end-to-end, from mobile phone terminal to Internet or from Internet to mobile phone terminal.
Multimedia message is rich in functions: in addition to basic text information, it is also equipped with rich multimedia content such as color pictures, sounds, animations and vibrations, which is vivid and intuitive.
Novelty: MMS advertising is a brand-new form of media communication, fashionable and novel, and has a strong sense of freshness for customers.
Large capacity: MMS with a capacity of 300K is equivalent to 10 beautiful pictures or 150000 Chinese characters, which is incomparable to ordinary SMS with only 70 Chinese characters. However, if the edited MMS file is too large, exceeding 300KB, the transmission or reception may be unsuccessful due to the limitations of the operator and the mobile phone itself.
Direct advertising: the brand-new direct advertising media makes up for the blank of the traditional four major media. For customers, MMS advertising is a brand-new creative direct advertising form. Like ordinary SMS, the release time of MMS advertisement can be controlled freely, and it can be placed directly without the influence of traditional advertising production and release cycle.
Re-marketing: users who make beautiful MMS advertisements will save and even forward them to relevant relatives and friends in need for reference, which can play a long-term social benefit.
The standard MMS of MMS is the abbreviation of multimedia messaging service, which is translated from Chinese into multimedia messaging service. MMS? This is the latest service developed according to the standards of 3GPP and WAP forum. Its biggest feature is that it supports multimedia functions. With the support of GPRS, CDMA 1X, 3G and EDGE, WAP wireless application protocol is used as the carrier to transmit video clips, pictures, sounds and characters. The mode of transmission is not only between mobile phones, but also between mobile phones and computers. The mobile phone with MMS function is unique in its built-in media editor, which enables users to write multimedia information conveniently. If the mobile phone has a built-in or external camera, users can make information or electronic postcards in PowerPoint format and send them to friends or colleagues. This application service has gradually matured and become the mainstream short message format.
The industrial standard of MMS, the source of MMS, was formulated by WAP Forum and 3GPP (3G Partnership Project). Therefore, MMS is designed to run on the upper layer of WAP protocol, not limited to transmission format, but also supports circuit-switched data format and general packet radio service format. Its working principle is to use the high-speed transmission technology edge (enhanced data rate GSM e-transmission), which is a new technology to improve the data rate and a transition step from GSM to the third generation mobile communication system IMT-2000. It is also called GSM 384, because it can increase the data rate from 9.6kbit/s to 384kbit/s, and can support many high-speed data services such as voice, Internet browsing, e-mail, conference TV and so on. With the support of GPRS, WAP (Wireless Application Protocol) is used as the carrier to transmit videos, pictures, sounds and characters.
The function of MMS is 1, which can be sent immediately: MMS service combined with MMS mobile phone with camera can provide instant photo taking and instant information service, allowing you to share wonderful and moving moments with friends and family in the first time;
2. Providing information services in various multimedia forms: MMS services combined with Internet services can provide information services in various multimedia forms from the Internet, such as photo news, cartoons, audio-visual greeting cards, animated games, etc.
3. Various business forms: MMS has three business forms: mobile phone to mobile phone, mobile phone to application and mobile phone to email;
4. Super capacity: the maximum capacity of each MMS in GSM network can reach 100K, and the maximum capacity of 3G enhanced MMS in TD network can reach 300k. ..
The first step in using MMS: have a MMS mobile phone.
You need a MMS mobile phone. Please confirm to the sales staff that the mobile phone supports MMS function when purchasing. There are many color-screen mobile phones on the market, all of which have color screens, but there is no MMS function. Please pay attention when buying.
Most MMS mobile phones have preset MMS center and other related parameters when they leave the factory, so they can be used without setting. However, there are also a few mobile phones that have no preset parameters. Please refer to the user manual or call the customer service hotline 10086 for consultation.
The following parameters are for your manual setting reference:
GPRS access point (APN): cmwap
Gateway address: 10.0.0. 172.
Step 2: Become a mobile user in China.
Users of GSM, M-Zone and Shenzhouxing among the three major brands of China Mobile can use MMS service.
Step 3: Open the GPRS service of China Mobile.
MMS is transmitted through GPRS, so it is necessary to open this service. You can do it in the business hall of the mobile company or call 10086. Please consult the local customer service hotline 10086 for details of GPRS service charges.