A large number of aloe vera raw materials used in China are provided by American aloe vera manufacturers. In China's current Luhui market, there are two main companies: Perfect and Zhenshanmei. Truth, goodness and beauty From 1994 to 1997, it was when China's MLM was developing in full swing. MLM companies, large and small, sprung up on the land of China. As general manager, Liao Zongming, in addition to being responsible for the training of direct sellers, also has an important responsibility: responsible for the supply of aloe vera raw materials. The reporter saw this paragraph on the website of Zhenshanmei Company: "Chairman Liao Zongming has been acting as an agent and selling aloe vera mineral crystals in Southeast Asian countries since 1989, and was the first to introduce aloe vera mineral crystals to the Chinese market in 1993. CHEMINS Company and directors We have had a happy cooperation for more than ten years and have established a good cooperative relationship and a deep friendship." This fully illustrates the origin of Liao Zongming and this CHEMINS company. A manager of Zhen Shan Mei revealed the relationship between Liao Zongming and CHEMINS. Liao Zongming has been dealing with CHEMINS since the late 1980s and is responsible for aloe vera marketing throughout Southeast Asia. It was Liao Zongming who promoted the cooperation between CHEMINS and Perfect Company. At that time, Liao Zongming faced the dual temptation of opportunities and advantages: China's MLM market was developing at an alarming rate at that time, which was a huge opportunity. China's aloe vera market was still in its infancy, and what he had was a complete, A technologically advanced supply line is an advantage that others do not have. Based on the historical background, the reporter believes that the reason why Liao Zongming chose to leave should be that Liao Zongming hoped to get a bigger share of the MLM market that was developing in full swing at that time. So Liao Zongming became independent and established Beijing Zhenshanmei Company. In 1998, he once again won cooperation with CHEMINS Company and was ready to go big. It is a pity that the reporter met with Liao Zongming for a very short time and did not have time to ask him about the perfect share ratio of the three people's investment back then. Otherwise, this would definitely help solve the mystery of Liao Zongming's departure. But what Liao Zongming never expected was that a "passing ban order" in 1998 completely broke his plan. Zhenshanmei was forced to turn to traditional industries for development. Perfection is blessed by comparison. Not long after the "transmission ban", Perfect obtained the qualification of a transformation enterprise specially approved by the Chinese government. But in this "separation storm", Perfect Company was greatly affected. Liao Zongming's departure is a very big blow to Perfect. According to an insider, Liao Zongming took hundreds of millions of assets with him when he left Perfection, and due to his influence in the aloe market, CHEMINS, a long-term partner in aloe supply, also switched to cooperate with Zhenshanmei Company in 1998. . Liao Zongming's departure had a great impact on Perfect in terms of raw material supply. How would a perfect company maintain production and operations without raw materials? From Old Perfect’s description, the reporter learned that when Liao Zongming left, Perfect Company had an aloe vera supply contract signed in 1993. The contract signed had a ten-year term. This means that even if Perfect has been unable to find a source of raw materials, it will not be faced with a shortage of raw materials until 2003. Perfectly gained a valuable 5-year buffer period. The reporter contacted Perfect Headquarters about supply chain issues. A manager from Perfect's senior management refused to disclose the raw material supply line because it was a corporate secret, but repeatedly emphasized that Perfect's raw materials mainly use American aloe vera. Aloe vera, also known as American aloe vera. According to the world's authoritative Aloe Vera International Scientific Association, the largest producer of Aloe Vera in Curacao is the American Aloe Vera Company. Here we need to mention the American CHEMINS company again. This is a professional raw material processing manufacturer engaged in a variety of raw material processing techniques. It does not have the production capacity of aloe vera itself. So where does the aloe vera that CHEMINS manufactures mineral crystals come from? Zhenshanmei Company purchased the supply rights of a certain number of aloe vera fields from the American Aloe Vera Company through CHEMINS Company. After technical treatment by CHEMINS and other partners, it was transformed into mineral crystals and then shipped to Zhenshanmei's Chinese processing plant to produce aloe vera products. The former supplier of Perfect Company is also CHEMINS, which shows that Perfect Company’s existing aloe vera supplier is most likely the American Aloe Vera Company. Let’s take another look at the situation of the American Aloe Vera Company. After the company was fully acquired by Forever in 1981, it became a subsidiary of American Forever Products Corporation. A manager of Forever Company told me a piece of news: When Forever Company landed in China in 2002, the first branch it established was in Zhongshan, called "Zhongshan Forever Trading Co., Ltd." The next year was the time when the 10-year contract that Perfect Company had previously had expired. Although the manager did not explicitly state that the permanent supply of ingredients was intended for perfection, the coincidence is suggestive. However, the reporter's inference was refuted by an insider familiar with the perfect situation. The person told reporters that the perfect raw material supplier was not actually the American Aloe Vera Company that was permanently acquired, but a company named Fujian Putian. For a time, it was difficult to tell where Perfect Company’s aloe vera supply chain came from. The departure of Liao Zongming and CHEMINS not only affects the raw materials, but also brings another big problem to Perfect: the production process. As a manufacturer that mainly processes raw materials, processing aloe vera raw materials is CHEMINS's strength.

During the cooperation with Perfect, Perfect products were mainly produced by CHEMINS. In 1998, after CHEMINS turned to cooperate with Zhenshanmei, it took away the technical advantages of aloe vera extraction process. Perfect once again faced another major crisis: process crisis. How does perfection solve the crisis of craftsmanship? Perfect's official information mentions that Perfect has recruited a large number of professional scientific researchers at home and abroad, established an R&D department and a quality control department, and turned to independent research and development. According to a senior executive from Perfect, Perfect’s current aloe vera production is produced from Curacao aloe vera after being processed in the United States. In other words, the current production process of Perfection is the same as that of Zhenshanmei, which is to process the processed aloe vera materials into aloe vera products. The reporter learned from other aspects about Perfect's related aloe production technology that Perfect now only owns the production process, but not the aloe extraction process. So how is the problem solved? This mainly comes from the help of "Zhongshan Forever Trading Co., Ltd." which is also located in Zhongshan City. American Aloe Vera Company, a subsidiary of Forever Company, owns two world patents: peeling and stabilizing technology, and is a top professional enterprise in extraction technology. A manager of Forever Company told reporters: The aloe vera now provided by Forever Perfect is not the green leaves of aloe vera, but the finished product of aloe vera gel. However, a senior person who has left Perfect Company denied this. He told reporters that it was precisely because of the inability to accept the process problems of raw materials and products that Zeng Tianwang, the production director of Perfect Company, and his wife left Perfect Company in April 2004. Although faced with problems with the supply and process of aloe vera, Perfect survived without any danger. Because of these experiences, Perfect realized that the real power of Aloe Vera was not in his own hands, and he was in danger of being controlled by others at any time. In 2003, Perfect began its big move. The reporter analyzed that the perfect plan is divided into "three steps". First of all, through technical means and active cooperation with the government, we successfully passed four major quality certifications in one go. Successfully laid the foundation for future product quality. Secondly, we started to adjust the product structure and started to act as agents for other brands of products. In the future, we will completely get rid of the situation of being controlled by others due to a single product, and pursue diversified development in an all-round way. Finally, vigorously develop your own team size. It was also at this time that the overwhelming team was perfectly developed. This "three-step process" is very successful: through quality certification, it has perfectly successfully consolidated the market position of its products; by adjusting the product structure, it has laid a foundation for the adaptability of the enterprise; by expanding the team, it has stabilized its consumption market, and has the effect of building momentum when direct selling begins to warm up again. However, such expansion has also brought about a series of problems. This aspect is mainly reflected in the fact that the blind expansion of the team leads to the unsound development of the entire system. The existing local problems of the perfect team still need to be carefully solved. Romance of the Three Kingdoms is now perfect and has developed into one of the leading direct selling companies in China and the largest aloe vera direct selling company in China. This foreign-funded enterprise with 5 international institutions, more than 30 national branches, and more than 3,000 specialty stores occupies a decisive position in China's direct selling market. Its status as the aloe vera brother was unbreakable for a while. Zhenshanmei, which had already transformed into a traditional industry, suddenly officially opened on August 8, 2004, announcing its entry into the direct selling industry, and comprehensively launched "Alu" products, followed by the "Ambelli" series. Is this transformation of Zhenshanmei because of the failure to seize the opportunity in 1998? Or is it a comeback aimed at perfection? The reason given to reporters by Zhenshanmei Company is: This is Zhenshanmei’s own strategic plan and has nothing to do with perfection. Zhenshanmei greatly respects Perfect's outstanding contribution to China's direct selling industry. Are the motivations of truth, goodness and beauty so "simple"? On the surface, Zhenshanmei has been operating in the form of a traditional specialty store in the seven years since its establishment. However, what is little known is that while Liao Zongming stabilized the Chinese market with truth, kindness and beauty, he also co-operated a direct selling company called "Haoweis" in Malaysia. Liao Zongming invested a lot of energy in this. After 8 years of operation, this company has achieved good results in Malaysia. It is said that in addition to this, Liao Zongming also joined a large, internationally renowned direct selling company. It should be said that Liao Zongming has accumulated considerable experience in training and system operation. It should be said that although Zhenshanmei has not been in direct sales for a long time, the company's senior management headed by Liao Zongming does not lack direct selling experience. There is an interesting story here. When Perfect Company moved its headquarters from Malaysia to China, Liao Zongming settled in Beijing and focused mainly on the development of Malaysia. In the Malaysian market, who develops better, Liao Zongming or Ku Runjin? The reporter has no specific information yet. Although the reporter noticed that Kurunjin was awarded the "Justice of the Peace" by the Head of State of Malaysia in 2000. But this is just an honorary title and does not explain much. Today, Liao Zongming once again focuses his work on the country, which can be described as a "brotherly reunion" for Perfect.