Live broadcast with goods is a new industry, because of the huge benefits behind it, many stars are now starting to live broadcast with goods. Recently, the sale of women's underwear in Li Dan has been controversial among netizens. In an open society, it is not surprising that many men also sell women's products. In today's society, under the expulsion of interests, more and more male stars speak for female products. It has become a trend and fashion for male stars to endorse some female products, because most consumers are mainly women, like fans of some male stars, so many brands will choose male stars as product spokespersons. For example, some skin care products used by women are endorsed by male stars, including some personal items such as menstrual towels.

In the endorsement industry, male stars are more inclined to the female market, which actually confuses many women. Why does the female product market allow male stars to speak for themselves? Under the current market rules, it is difficult for us to explain this problem. But we can't deny the problems we are facing now. Female stars eat youth meals. And how can a female star compete with a male star in her short youth and never achieve professional fairness? Originally, some netizens thought that a male star's endorsement of a personal item, a menstrual towel, was the limit of some women, but I didn't expect anything more speechless.

February 24th. Lee Guo once sent a message on her birthday, saying that she would show the goods live to a brand. It is nothing new to live broadcast by stars now. But when everyone heard about the products sold by Li's birthday, it caused some netizens' dissatisfaction. Li sold women's underwear on her birthday. This news has made many female netizens unacceptable. At the same time, some netizens questioned that Li's birthday broadcast sold women's underwear, and wanted to know how Li's birthday should promote this brand. At the same time, I think this operation is ridiculous. At the same time, as a male star, he doesn't need to wear women's underwear. Although Li Dan is not the spokesman of this brand, his publicity is also inappropriate.

Through the sale of women's underwear on Li's birthday, some brands are also reminded that when choosing a popular celebrity endorsement product, brands should also consider whether this product is suitable for this celebrity endorsement. If manufacturers blindly pursue interests and ignore the word-of-mouth of products in order to attract the public, they will lose more consumers, thus causing consumers to resist products. When stars choose endorsement products, now more and more male stars endorse women's products, but when choosing endorsement products, they should choose the one that suits them.