First of all, the most essential reason why beauty brands choose male stars instead of actresses is that the market recognizes male stars more. Except some big brands don't need stars to upgrade their grades, most brands and spokespersons complement each other. The brand side values the appeal of the spokesperson and the ability to bring goods. On the one hand, the spokesperson receives endorsements to make money, on the other hand, he also uses some well-known brands to upgrade his coffee spot and obtain some fashion resources. Why do beauty brands now choose male stars instead of actresses? On the one hand, it is normal for boys to make up now, on the other hand, it is not recognized by the market.

Secondly, in fact, there are only a few queens in stock. In other cases, female fans chasing male stars have stronger purchasing power. Every hit drama is basically a male host, and the male host can attract diehard fans, such as Ding Yuxi and Cheng Yi, who have recently become popular. On the contrary, the heroines of these dramas, such as Zhao Lusi and Crystal, are generally popular, not to mention their ability to carry goods. For example, Cheng Yi is the spokesperson of Olay White Bottle, and his fans are also drying orders in Weibo. When I saw it, it was amazing. Although whitening essence is a routine consumable, it is really awesome to buy so many at once.

Furthermore, it is not ruled out that it is because of the big environment, because there are male stars who speak well, and there are naturally many brands that follow suit. The entertainment circle respects the laws of the market very much. Whoever can attract heat and flow will have a market, resulting in small fresh meat and small flowers with poor business ability in the previous two years occupying most of the resources. On the contrary, some artists with strong business ability have no resources and no endorsements. It's not a day or two. But the market is like this. When a brand sees that another brand has hired a male star to get high sales, it can't help but ask a male star to speak for it.

Finally, personally, this is an unsolved problem. The ability to bring goods depends on the purchasing power of fans. Actresses can't force fans to buy things, but brands value sales most. Although many well-known actresses also mentioned the speeches of female artists, saying that middle-aged female artists could not get the show, actresses not only could not get the endorsement of beauty products, but also lost the basic dish of sanitary napkins. However, personally, it is really an unsolved problem. The brand is looking for a sales spokesperson, and whoever has strong purchasing power will be invited. The endorsement fee is also expensive, and it is unreasonable for brands not to pay attention to sales.