For Anhui, a transfer student in the Yangtze River Delta, it is not too late to start in the automobile industry. The development of Chery almost represents the development path of Anhui automobile industry. Chery's contribution to Anhui far exceeds the car itself. This is not only the business card of Wuhu, Anhui Province, but also the business card of China Automobile Manufacturing.
Yin Tongyue, the chairman of the company, was invited back to Anhui to make Chery. Prior to this, Wuhu had made two failed attempts in the automobile industry, namely Bao Tong Automobile and Yangzi Chassis Factory. After Mr. Yin came back, after some preparations, he changed Anhui Auto Parts Co., Ltd. into Chery Automobile.
Then after two years, the first car, Fengyun Automobile, was produced. Of course, this car is only known to taxi drivers, because according to the policy, Chery automobile at this time does not have the production qualification of "7-prefix" passenger car, so it can only be provided in the name of 6-prefix passenger car in the catalogue, that is to say, it can only be used as an operating vehicle. Therefore, Fengyun taxis could be seen in the streets and alleys of Wuhu, but none of the private cars belonged to Chery. For automobile brands, failure to open the C-end market is tantamount to failure. How to face the citizens and consumers as soon as possible has become Chery's obsession.
This obsession is particularly evident in Chery's star path. It can be said that Chery is partial to the star road, and all new technologies are brought for the first time. Because only good products can make consumers like it, Chery can firmly grasp consumers and seize the market.
On April 9, the new model of Xingtu took the moon, and Chery's sales volume was officially listed in Chengdu, and five models were launched in one breath. At this conference, Blue Moon is not the leading role, and neither is Yin Tongyue. The real protagonist is the rider, the press conference is planned by the rider, and the theme is chosen by the rider. Chery's leaders attending the conference, including the chairman who was picked up by riders, as the host of the owner's activities, as the spokesman of the owner who spoke on the stage, announced the price or the owner. Why? With what? Star Road riders have such high brand loyalty? The answer is simple, too. Ask a question? Will you take care of your children? The owner of the old confinement feels that there are still some shortcomings and raises many questions. Even in the early hours of the morning, they will seek advice from car owners, including executives. More importantly, in the face of these demands, manufacturers have really accepted the adjustment and achieved results. Isn't this just like your own child?
If you don't understand the pain of Chery's failure to qualify and sell the car to consumers. You don't understand how much this brand attaches to consumers, and how it can not be held in your hand after all the hardships. Why does a person spoil the star road? Because Xingtu is the high-end of Chery, because only the high-end people are worthy of the consumers who grow up with Chery.
For example, the new generation of lion melody 23 Yang sound system jointly developed with Iflytek has the function of active noise reduction; These configurations were not available before. For example, the consumers of CDC electromagnetic levitation system are very convinced, and the team installed it on Eta Ursae Majoris. More than 80 technologies reserved by Chery Group Prospective Technology Research Institute will be applied to new products of Xingtu in the future.
Thinking of a promise of Wuhu City in attracting investment, enterprises need to be on call, report cadres and provide thoughtful services. This is in line with Chery's obsession with consumers. A car is more than just a means of transportation. He wants to give men face, give women convenience and give family a sense of security, which represents an attitude towards life.
Finally, we ended with two words from General Manager Yin at the press conference. In the first sentence, it takes a little time to do anything, and it takes more time to be a brand. Chery has been doing this for many years, at its own pace, bit by bit. In retrospect, I have come so far. The second sentence is that building a good car is our dream. Every brand should fulfill its mission and lead the lifestyle of China people.
Star Road is sharp in Chery, and consumers are sharp in Star Road. The natural combination of brand and a way of life is the highest realm. Will there be your life on the moon?
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