Everyone knows this meaning, that is, when we choose words, we must first determine our ability. We don't mean that the word is hot, we will optimize it. We all know that popular words are the most profitable, so some people "know that there are tigers in the mountains", but in the end they get nothing. So I suggest that when choosing keywords, we must do what we can, such as the words I am optimizing now. Plastic surgery hospital, if you let me optimize the word plastic surgery, then I will definitely not reach this level now, because many big portals have already stood this word, so I will choose some words that are not very popular as my main keywords.
Second, the words you choose must have a certain degree of user attention.
Of course, the words we choose are bound to attract the attention of some users. If we make an unpopular word and no one searches for it, then our word will also fail. We should use long tail words to optimize unpopular words like this. After all, the words we choose will bring us benefits.
Baidu drop-down box and Baidu related search
This will not be strange to us. We deal with Baidu every day. We can get many words related to this word from popular words, and then finally determine our target keywords according to Baidu index and user attention.
Four keyword mining tools
Now many people know how to use tools. After all, using tools can improve our work efficiency. There are many keyword tools, so I won't talk about them here. I won't say the specific usage. After digging, we can judge them according to Baidu index, user attention and other factors.
Competitor analysis
We can start with our competitor and see what words he is doing, then make a professional judgment, which words have a large flow, and finally decide the keywords we want to do according to our own ability.
Words with high conversion rate can be done.
If the words we want to do are popular, then we can start with long tail words and choose some words with high conversion rate as our main keywords. After all, the purpose of SEO is not to seek the highest ranking and maximize benefits. So when the keywords are hot, it is also a good choice to choose some words with high conversion rate as my keywords.
Seven, from the customer's point of view.
What keywords will potential customers use when searching for your products? This information can get some tips or ideas from your customers, suppliers, brand managers and salespeople, including your competitors.
Eight, expand keywords into a series of phrases/phrases or make multiple permutations and combinations.
The domain name registrar will choose "domain name" and then associate and expand around "domain name". As follows:
Domain name → domain name registration → Guangzhou domain name registration, com domain name registration, international domain registration …
Domain name → domain name application → Guangzhou domain name application, com domain name application, international domain application …
Nine, don't use too broad keywords.
From the perspective of search users, overly broad keywords are rarely used. In fact, in order to find the needed information accurately, search users tend to use specific words and combinations to find information (especially the combination of two or three words), rather than using those big and general keywords. Using keywords with too wide a meaning also means that your website has to compete with more websites for ranking, and it is difficult to get an ideal ranking.
X. Use your own product brand and company name as keywords.
This is quite important. Don't optimize for the sake of optimization. When customers search your company name, they can't find your website. This is a big problem.
XI。 Use geographical location
Geographical location is particularly important for serving local enterprises. If your business scope is mainly local, please add the region name to the keyword combination. Such as Fuzhou Plastic Surgery Hospital.
12. Check keywords used by competitors.
Searching for competitors' keywords can remind you of some phrases that you may miss. But don't copy anyone's keywords, because you don't know how they are used-you have to think for yourself. Looking for other people's keywords is just to supplement the keywords you choose. Just learning, not copying, just supplementing, not copying.
Thirteen, don't use keywords that have nothing to do with yourself.
There will always be people who include hot words in their meta-keywords-although this hot keyword has little to do with the content of their website. Some people even add competitors' brands to their keywords, which not only infringes, but also may be sued (there are many similar cases abroad). Moreover, because these so-called "hot" words do not appear in the content of the website, they do not really help the ranking, and too many false keywords may be punished to lower the ranking. Meta is an auxiliary tag in the header area of html language. In almost all web pages, we can see the use of meta tags in similar web pages and the html code under keywords.
Fourteen, control the number of keywords
It is best not to have more than four keywords on a page, and then all the content is concentrated on these core keywords to ensure a reasonable keyword density. Search engines will also think that the theme of the page is clear. If there are indeed a large number of keywords to present,
You can write it on other pages and optimize it accordingly, so that these pages also have the effect of "entrance". This is why the keywords on the home page and the inside page are often distinguished. The most typical situation is to have different products and services and optimize each product on a single page, instead of listing all products on the home page.