Generally, it takes about 1-2 months for unpopular keywords to reach the home page. The unpopular keywords are baidu promotion whose search index is within 100, and Baidu's homepage basically has no search keywords. The keywords set and ranked in the enterprise site are called unpopular keywords. The use value of unpopular keywords is very high, because the cost of making home pages is very low. For example, many long tail keywords are unpopular keywords. These unpopular keywords bring an ip every day, which can bring a large number of users, and the conversion rate of long tail words is very high.

2. Common keywords

It takes 3-6 months for general keywords to be the home page. If the optimization skills are very good, it can be ranked in 3-4 months. The daily search index of general keywords is between 100-300. Generally, the first page of keywords is the ranking of enterprise websites, the second page is mostly the ranking of enterprise websites, and there are also a few Baidu bidding websites and big websites.

3. Generally speaking, it is biased towards hot words.

Generally speaking, it takes 6 months or more for popular keywords to reach the home page. The daily search volume of popular keywords is nearly 1000, and a large number of Baidu bidding websites appear on the homepage. For example, the word "plastic surgery" is a popular keyword, with an average search volume exceeding 1000 and a large number of bidding links. Another feature of popular keywords is that there are large columns or home page rankings on the home page.

4. Hot keywords

Popular keywords such as "Yunnan tourism" may take more than one year to make the home page. The homepage of this keyword is basically the homepage ranking of big stations, and there is basically no homepage ranking of enterprise stations. Hot keywords need to be optimized by the promotion team, and also need to be combined with marketing promotion before they can be ranked on the home page. Therefore, it is not recommended that individuals optimize popular keywords.

5, super hot keywords

Superhot keywords, such as "car", are common words in life. The daily search volume of these words may reach tens of thousands, and the home pages are the home pages and subdomains of large portals and Baidu products. Super popular words generally don't have Baidu bidding links, because the search volume of these words is too large and the conversion rate of the website is not high. Compared with high cost, bidding is not cost-effective, so these words have no bidding ranking.