Medical beauty institutions make a big fuss about "artificial beauty" and "artificial handsome guy" in advertisements, exaggerating publicity and misleading consumers. From the medical point of view, there is no scientific basis for propaganda such as "no pain", "no scar", "contract service" and "unconditional refund for dissatisfaction", because medical beauty is not an ordinary beauty service, and it has certain risks. Some medical advertisements promote "minimally invasive and scar-free", in which the word "scar-free" is prominent and the word "minimally invasive" is concealed and narrowed. In fact, "minimally invasive and scar-free" itself is a contradictory propaganda. Medical experts believe that any operation will have wounds and scars, and smart doctors just design the surgical wounds in a relatively hidden place.
2, the price: uneven
Due to the lack of a unified price control mechanism in the medical and beauty industry, many businesses compete for customers in a "price war" and compete for discounts on the basis of the price tag. Various prices make people see things in the fog, and vicious price competition disrupts the order of the industry. For example, the price of double eyelid cutting ranges from 200 yuan to 1500 yuan, leaving consumers with no choice, and the low price may not guarantee the beauty quality.
3. Test: In name only.
Routine physical examination before plastic surgery is essential, but some medical beauty institutions greatly discount this link. For example, some plastic surgery institutions told customers in advance that they would charge the inspection fee from 400 yuan to 500 yuan. Now, when they hold activities, the inspection fee will be waived, which makes customers feel that they have saved a sum of money and the business is good. However, this "free inspection" is generally a formality. In the end, customers are often told that they meet the requirements of surgery, and then the exempted examination fees are quietly scraped back with high surgery fees. Regular cosmetic and plastic surgery hospitals generally require routine preoperative examinations. The cost of all examinations is about 50 yuan at most, and then the hospital will determine whether surgery can be performed according to the examination results.
4. Contract: Do not inform the risks.
According to the Administrative Measures for Medical Beauty Services implemented by the state on May 1 2002, medical practitioners must inform the patients themselves or their relatives of the indications, contraindications, medical risks and precautions in writing before implementing treatment, and obtain the signature and consent of the patients themselves or their guardians. However, some beauty salons did not inform customers of the risks before operation, and there was no clause about the responsibility of operation failure in the contract. This is not the negligence of beauty salons or doctors, but the fear that customers will give up beauty after telling the risks and affect business. And customers are naturally kept in the dark.
5. Qualification: Concealing and deceiving customers
The "Measures for the Administration of Medical Beauty Services" stipulates that the attending physician in charge of implementing medical beauty projects must meet the following conditions at the same time: having the qualification of a medical practitioner and being registered by the medical practitioner registration authority; Working experience in related clinical disciplines. Among them, the doctor responsible for the implementation of cosmetic surgery projects should have more than 6 years of clinical work experience in cosmetic surgery or plastic surgery and other related majors; Have received medical facial makeup training or advanced training and passed? Or engaged in medical beauty clinical work 1 year or more. However, some beauty salons do not show their doctors' qualification certificates to customers, and take the form of concealing and deceiving customers.
6. Project: beyond the scope of operation
The Measures for the Administration of Medical Beauty Services clearly stipulates that all medical beauty institutions must have the Practice License of Medical Institutions issued by the local health authorities and must be hung in the store for publicity. For different medical beauty institutions such as medical beauty centers, medical beauty clinics or medical beauty clinics, there are basic standards and provisions on the scope of practice. All medical beauty institutions can only operate in beauty projects approved by the health department, and shall not operate beyond the scope. However, at present, some medical beauty institutions in the market only have business licenses, and there is no practice license for medical institutions. Although some medical beauty institutions have obtained the practice license of medical institutions, they operate outside the scope of approved beauty projects.
relevant knowledge
In view of the above situation, remind consumers that medical beauty disputes can be avoided from the following aspects:
1, comments of medical beauty practitioners. Consumers should ask to see a medical beauty doctor before operation.
Qualification certificate. Medical beauty practitioners should have three certificates, namely, doctor qualification certificate, doctor practice certificate and professional qualification certificate of medical beauty attending physician.
2. Summary of medical beauty institutions. Obtaining the practice license of medical institutions is the most basic standard for engaging in medical beauty services. Consumers should first check whether the beauty institution has obtained the practice license of the medical institution before cosmetic surgery. Secondly, the cosmetic plastic surgery project is reviewed to find out whether the cosmetic project carried out by this beauty institution is within the scope of examination and approval.
3. At present, the medical beauty market is not fully mature, the price is chaotic, and the phenomenon of false advertising is prominent. Therefore, we should fully understand the strength, equipment conditions and prices of many beauty institutions before making a decision.
4. Every operation has a risk of complications of 3% ~ 10%. The bigger the surgical project, the higher the risk rate of surgery. Therefore, we should make full psychological preparation before the operation, communicate with doctors more, and don't be impulsive blindly.
To be a medical beauty, we must prevent beauty from being disfigured. At the same time, it calls on relevant departments to strengthen the supervision and management of the medical beauty industry, and suggests that medical beauty units implement the "three publicity" of the qualifications of medical beauty institutions, doctors and prices.
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