1, sales should be "vernacular"

When we communicate with customers, we must say what the other party can understand, and never say those technical terms. You think the customer can understand, but he doesn't understand at all. For example, I am in marketing. If I tell the clients who consult my drainage, you should make a detailed portrait analysis of your target users. Do you think he can understand? I certainly don't understand, do I?

The correct statement should be: you need to choose more accurate buyers according to the characteristics of your products. For example, gender, age, spending power, users' needs, gathering places, all of which should be recorded and so on. Only in this way can customers understand, which is to turn technical terms into vernacular.

2. Don't grovel in sales.

When we communicate with customers, we can't grovel to please them. This is a sales taboo! Remember, customers come to you to understand the product, please help them solve the problem. Instead of letting you flatter him. You should position yourself as an expert and consultant!

Imagine that you go to the hospital and you have needs (just like your customers have needs). Do you think doctors should bow and scrape to you? Of course not! No doctor would treat a patient like this. They are all analyzed from an objective point of view to help you solve the problem. Therefore, the sales volume is the same. Whether it is a customer or a seller, both parties are equal.

3. Sales is a cooperative relationship.

Sales is a cooperative relationship, not a buying-selling relationship. If you can treat customers as your partners or your friends. You will sincerely help your friend or partner solve his problem, not just shut him down.

Of course, more importantly, don't discount products easily for the sake of sales. First of all, the discount is particularly harmful to profits, and secondly, the experience given to customers is not good, which will make customers feel that your products are worthless, so it is difficult to gain the trust of the other party.

4. Sales should be truly displayed.

The so-called true expression is, don't pretend in front of customers, be generous and natural, and show your true feelings. For example, if the customer clearly makes unreasonable demands, you should tell him with a smile that this is not possible. At this time, you are actually hiding your dissatisfaction.

Actually, you don't have to do this. You can tell the customer why this is not feasible from the perspective of friends. Tell the truth, but don't be sad. You should also let your customers feel your dissatisfaction, but don't be violent. You just stated the facts to him objectively, that's all.