Therefore, small optical shops in towns and suburbs must start to shape their own characteristics from the service aspect, that is, take the road of service characteristics. Service is a broad concept. For small optical shops, it is obviously impossible to provide all-round services. Therefore, it is a feasible idea to bypass the competition with large optical shops, launch some unique services and adopt the way of "saving the country by curve". For example, an optical shop in Shanghai has seized the weakness of poor communication between big stores and customers and opened a salon to attract potential customers. This optical shop is located in a hotel on Nanjing East Road Pedestrian Street in Shanghai. It is the first optical shop in Shanghai. Its operation feature is that it takes almost one hour for employees to provide glasses for each customer, including communicating with customers. In a comfortable atmosphere, customers can easily relax themselves. In the process of contact with customers, employees in optical shops know the occupation (income), identity, approximate age, skin color and face shape of customers, and then it is easy to choose suitable glasses for customers. It is this kind of salon management form that "it doesn't matter if you don't deserve it, just chat", which makes customers feel less depressed in big stores and thus can impress customers more. It is even possible that your service is only to repair and clean glasses for customers free of charge, or even to replace the screws of glasses for customers free of charge. I believe that as long as we persist for a long time, there will be unexpected gains.