Looking back at her work schedule, she usually gets home at 3:00 a.m. and gets up to work at 11:00 a.m. on weekdays. Day after day, week after week, tirelessly. In the eyes of others, her thin body always hides endless energy.
As early as when she was in college, she set herself the goal of saving 150,000 yuan and opening a small store before graduation. She uses her spare time to be an etiquette model, shoot Taobao shopping shows, and sell goods in her circle of friends. She will try any job that can improve her abilities and broaden her horizons. So this goal was achieved before she graduated.
After seeing the impact of the epidemic on traditional industries this year, Meixi also had deeper thoughts. She is very optimistic about the emerging field of short video live broadcast. It wasn't until February this year that a friend of mine took the lead in taking action in the form of vlog shooting, and in one night on February 12, the number of fans increased from more than 3,000 to 110,000. People around her got the results overnight, which had a great impact on Meixi.
She didn’t give herself time to regret, and took action on February 13. At that time, the account only had 20 fans. The next day, she posted her first self-shot, self-directed and self-edited work on Douyin. Short videos are different from Moments in that they must attract the most precise group of people in the shortest time. Meixi positions herself as a representative of entrepreneurial youth. Her sharing mainly focuses on her entrepreneurial journey, experiences and recording every step of her growth.
“Some people always ask me if I still want to persist if there is no one in the live broadcast room? Why don’t I ask how to make a live broadcast room popular? This exposes a little detail. How to make a live broadcast room popular may require a High-quality works are popular, and moving forward requires good copywriting and good photography. I force myself to learn copywriting and photography, and find ways to work backwards every day, which will actually reduce a lot of confused time.”
This is a short video copy posted by Mei Xi. She makes short videos based on people, not an event. Under this positioning, people's "charm" has become the core element, and the presentation of the platform and content serves as media and tools.
Live broadcast, the trend of the times:
As platforms such as Kuaishou and Douyin have successively released live broadcast traffic support plans, we have also seen the strong rise of this emerging field. From 1.0 graphics and text to 2.0 videos, and now with the rise of 3.0 interactive videos, users have shifted from their interest in short videos to their focus on the “people” of the anchors. The transformation from content to people has given rise to the birth of young anchors represented by Meixi. Their rise will inject more fresh blood and different power into the industry.
Looking back on the experience of becoming famous overnight, Meixi admitted that she had also suffered tremendous pressure. During those days, when she opened her eyes every day, she would see some bad comments on the Internet, and she became very sensitive. In her words, she described it as "a person who has been floating on the sea for a long time and desperately wants to grab a life-saving straw, but... You can only rely on yourself.” These experiences forced her to learn to adjust her mentality in the early stages, so that she later started a live broadcast. Although there were only more than 10 people in the early stage, she was still able to calm down and persevere.
Anchor is not only a new profession, but also carries the dreams of many young people. Entering the 5G era, the live broadcast industry will usher in a new round of opportunities and challenges. The new generation of anchors represented by Meixi are also constantly working hard to explore more possibilities for this industry.